This reddit post likely has tens if not hundreds of thousands of views, look at the top comment.
Lemmy is losing so many potential new users because the UX sucks for the vast majority of people.
What can we do?
this post was submitted on 13 Feb 2025
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"Here's Lemmy. It's like Reddit. There's a bunch of different websites for it, but they all have basically the same people and posts on them. Just join one near you, if you don't like it you can always use a different one later"
That would help if they had a clue which one was near them.
Default to "nearest" one?
If you're not a native English speaker, you could try joining an instance that speaks your language, for example.
https://lemmy.fediverse.observer/map