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Objectively it has always been used to its owner's benefit whenever they desire. That is how the media has always functioned. And how it currently is functioning. They're simply was more diversity of ownership at one point which made it harder to notice monolithic opinion shaping. Ideologically I'm 100% agree with you that is how the media should be used. But being in touch with reality I can say 100% the media has never been used that way. The only media but even remotely comes close to operating that way would be community or straight up publicly funded not for profit media.
While that is absolutely something we should be looking into. It in no way disproves any of the historical examples of sensationalist capitalist/ownership bias Etc throughout the media historically. Property serves its owner. Always has always will. Therefore not a Counterpoint.
You would agree that media is separate from the systems that popularize it, then?
That’s the key difference. Making a tv show wasn't always a capitalist’s wet dream and a trojan horse of fascism. There are still some shows, even today, which have moments of profound good contained in them.
Meaning, media can be a force for good. I would further argue it might even be a force for good if money was involved. Less good, perhaps, everything depends.
Well yes given that we are largely talking about mainstream media. Mainstream implies there are other smaller estuaries that the media feeds into. Does that matter really? I'd argue not.
From its Inception. Media has been a valuable and coveted tool of capitalists and fascists. One only has to look to 1920s and 1930s Germany to see what that can bring about. Yes, subversive content definitely does make it through from time to time. And those in the know chuckle a little bit. While most people have no idea it was even there. Like that several minutes segments Bo Burnham sang with a sock puppet in his last Netflix special. About all anyone remembers of it is that it wasn't the funny they wanted. Completely missing the message. Never seeing or hearing the message about the growing fascism and media's role in it. Wait? Bo Burnham, a silly songwriting YouTuber prescient? Yeah I was kind of surprised too. Netflix absolutely let it slip through. Though at the time I think they still haved way more good will behind them. Probably not feeling too implicated or threatened.
Yes there can absolutely be good media. Unfortunately the media at Large is largely capitalistic parasitism. Even more unfortunately is that's what most people are only exposed to. Where are the poet laureates of our day? Where are the people writing catchy protest anthems. (I listen to them. Most people don't and don't care to ) Where is this generation is Woody Guthrie or Arlo Guthrie? I bet you one exist somewhere. No one's ever heard of them. And that's on purpose.
It's all bread and circuses these days. Who cares if there's a fascist in office. The McRib is back and that one low effort reality TV show. That every goober in America is addicted to for some reason is starting a new season.
Believe me I know enough about being out of the mainstream. I was goth when goth was goth. I listen to postpunk before it became alternative. I listened to electronic music before Skrillex was born or whoever this David Guetta guy that's really popular for some reason graduated Primary School. I have not listened to radio or pop music and nearly 15 years I have no clue at all about who's popular right now. I can introduce you to so many obscure and awesome artists. No one cares. It isn't what everyone else they know is listening to or watching unfortunately.