A friend/coworker of mine and his wife hosted a weekly boardgame night that I attended. Most of the other guests were kinda flaky, and this one particular day, I was the only one who showed up. So it was just me, my friend, and his wife.
Someone suggested Dixit, which I had never played before, but it sounded fun and I was down to play. So we broke it out, shuffled, and started the game.
Now, if you don't know how Dixit works, it's basically a deck of cards with pictures on them. One of a toy abacus. Another of a child pointing a toy sword at a dragon. Another of a winding staircase with a snail at the bottom. Etc.
In one version of the game similar to Apples to Apples or Scategories, everyone gets a hand of cards which they keep hidden. The dealer announces a clue and everyone (including the dealer) contributes a card from their hands face-down to the center of the table and the dealer shuffles them together and reveals them all at once without revealing whose card is whose. Then players vote which one they think matches the clue. You get points as a player if others vote for your card or if you vote for the one the dealer picked. As a dealer, you get points if close to 50% of the players vote for yours.
I was the dealer this round. One of the cards in my hand was of a ship's anchor. That's when it came to me.
See, the friend/coworker and I both worked in web software development. His wife didn't. And I came up with the perfect play. I gave the clue "hyperlink." Hyperlinks on web pages are created using the HTML <a> tag. The "a" stands for "anchor." And any web developer would know that.
When the vote came in, I got one vote for my card from my friend and his wife failed to select the correct card and so didn't get any points. It was a slam dunk move. But I felt a little bad for excluding my friend's wife from an inside-knowledge thing.
The next round, my friend was the dealer and he picked a rule/card that was an inside-knowledge thing between the two of them. (A line from a poem they both knew well, the next line of which related to the picture of the card.) So I was glad of that.
I think I'm about to take liberties with the term "strategic play." But I'll tell this regardless.
I have a friend who is only hyper competitive when playing games, especially board games. In the moment, he wants to win so badly that he will do anything to win. He manipulates, gaslights, he's dangerously intelligent and he's good at making it seem like he's just playing casually. And then once the game is over? He doesn't care at all whether he won or lost. It's infuriating sometimes.
Thanks to also being an extremely competitive person, I saw through it pretty quickly the first few games I ever played with him. But nobody else does. It seemed like nobody ever tried to win by comparison. So when he and I are in the same game, I know I'm going to lose. And he'll use the other people at the table even if I can see it happening. Even if I made comments about it mid-game, nobody would believe me.
So I got petty. I couldn't beat him at the manipulation game. Instead, I turned him into a meme. When he ever looked like he was behind, and someone noticed, I'd say in a light-hearted conspiratorial way, "[his name] is always ahead." Repeated it whenever he would take the lead and eventually when he won the game. "You see? [His name] is always ahead."
It caught like wildfire. Our other friends started using the catchphrase, even in games where I wasn't there. People started using attack cards on him more often. They'd be less friendly with him about trading. People would snub him even when he was so far behind there was no catching up. The day I realized how much it got to him, was one day he told me how much that phrase impacted his ability to play games with friends. It ruined a lot of his fun. Sometimes new friends who didn't even play with us that often would use it. I didn't realize how much damage it caused. All I wanted was for people to be more wary of his manipulation tactics. But instead I took something fun from a good friend and made it miserable.
So I haven't said it for years since. But our other friends still remember and will say the phrase from time to time. He's always ahead.
Well this clearly isn't true, you just work more slowly