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The internet is worse than it used to be. How did we get here, and can we go back?
(theconversation.com)
This is a most excellent place for technology news and articles.
If you truly believe that, then vilifying more "simple" and less tech-savvy individuals is not the way to do it. Don't be angry that they click on ads. Be angry that they've been poisoned to think that behavior is normal on the internet.
Education is absolutely possible for those new to things like the fediverse. But education doesn't work when you use those labels for people. It widens the gap, it doesn't close it.