this post was submitted on 23 Jan 2024
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It doesn't make a difference. He still wants you to get comfortable with that. It doesn't matter how he dresses up his sentences his thought process is the same, thats how he got to CEO.
But he's not CEO. He's the director of subscriptions at ubi, so of course he's going to push this line of thinking; his job depends on it!
The good news is that Ubisoft's stock fell ~10% once this soundbite took off, so hopefully other publishers read the room
The point of the dishonest article is to make you believe the CEO feels entitled to gamers becoming OK with subscription models. What he actually feels is a hope that subscription models will take off. It's rage-bait. Did it work?