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I Convinced HP's Board to Buy Palm for $1.2B. Then I Watched Them Kill It in 49 Days
(philmckinney.substack.com)
this post was submitted on 16 Jun 2025
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Technology
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Counterintuitively, ms phones good reviews were also a good reason for ms to kill it. By the time ms got moving with phones, they were way behind and the market was already consolidating. They had a lot of inertia to overcome. They dumped tons of money into phones, exercised the famous ms marketing arm twisted, pulled out all of their usual tricks … and no one bought them. They ended up with phones that people liked, that got excellent reviews … and no one bought them. Even worse, phones were being sold on the strength of their app stores, and despite sinking tons more money persuading developers to port apps to windows phones, they could never get the critical mass of a sustaining ecosystem. It was pretty clear that even ms would not be able to overcome the consolidation of the market into only two