this post was submitted on 24 Feb 2024
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Reddit has never turned a profit in nearly 20 years, but filed to go public anyway::Reddit, the message board site known for its chronically online userbase and for originating much internet discourse, filed for its long-anticipated initial public offering on Thursday.

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[–] [email protected] 64 points 8 months ago (1 children)

but they've cleaned the site up so much! I mean they got rid of all of us, didn't they

[–] [email protected] 13 points 8 months ago (1 children)

Next is that pesky porn problem that makes up most of the traffic.

[–] [email protected] 3 points 8 months ago

Why, Google just paid $60 million a year to scan reddit accounts and generate new dirty videos along with designing adult actors suited to user personal tastes. (What else can you do with reddit user data?)

[–] [email protected] 22 points 8 months ago (3 children)

I think people don’t understand just how good Facebook is at ads. Their relevance engine is unlike anything else. If something 1/3 as effective could be done to Reddit, this place would be making billions.

I’ve run ads on Facebook and I’ve run ads on Reddit. Facebook was like a massage with a happy ending, and Resdit was like being shat on by a vagrant.

There’s absolutely no reason Reddit couldn’t be making tons of money with as much as they know about hobbies and interests in general, and the free traffic they are able to draw to such a mountain of niche content.

I hope not to see Reddit go the way of Facebook. But to say it couldn’t make a profit is not true.

[–] [email protected] 1 points 8 months ago

Reddit knows who you really are, but facebook knows who you want to look like you are.

I’d think you’re much more likely to click ads based on the latter.

[–] [email protected] 5 points 8 months ago

I feel like the average Reddit user is more likely to be running Adblock than the average Facebook user.

[–] [email protected] 3 points 8 months ago

People talk about Reddit and AI in terms of what Reddit will do for those LLMs. But I imagine another part of it has to be what they’ll do for Reddit. Like redditors volunteer sooo much information that it’s really an advertises dream if you can start to thread it together.

[–] [email protected] 20 points 8 months ago

Fucking arseholes. It has been my imaginary home since it started and now I have to use fucking mastodon and bluesky fucking dicks.
On the plus side, Lemmy has been getting really good recently

[–] [email protected] 10 points 8 months ago* (last edited 6 months ago) (1 children)
[–] [email protected] 5 points 8 months ago (1 children)

Why on earth would they give those sweet pre-IPO shares up to the unwashed masses if they thought there was even a remote chance the IPO would at least break even?

I suspect it's because they're worried that their users are going to short them and encourage others to do the same, so they're trying to get them involved and committed. They don't want WSB causing shit. My guess is that the share prices will do pretty well, at least initially. There are plenty of ignorant investors who want to get in on the next big tech stock. Just a guess though, I don't know enough about this stuff to invest in stocks myself.

[–] [email protected] 1 points 8 months ago* (last edited 6 months ago)

deleted by creator

[–] [email protected] 12 points 8 months ago* (last edited 8 months ago)

I hope their IPO comes crashing down in flames.

Didn't think I'd be here hoping for the failure of what used to be my favorite website but here we are.

[–] [email protected] 7 points 8 months ago (2 children)

Hoe does this work. If a company has not made a profit in 20 years. How is it not bankrupt?

[–] [email protected] 3 points 8 months ago

They've had investors who were willing to pay into a loss-making company. Could be that they sold investors on the idea that it will be profitable at some point in the future but it needs to be funded while it grows. Could also be that the value they see in it is not just financial - the ability to influence opinion, harvest data, stuff like that.

[–] [email protected] 17 points 8 months ago* (last edited 8 months ago) (1 children)

You keep telling the next investor it'll be profitable soon. I believe the guy that came up with this scheme first went to prison or something, but afterwards we all collectively decided we were cool with it.

[–] [email protected] 8 points 8 months ago

That's why they need to go public in the first place. Investors are like it's right now or you're shutting down, no more free money for you.

[–] [email protected] 10 points 8 months ago* (last edited 8 months ago) (1 children)

I smell a short position in my future after that IPO...

[–] [email protected] 8 points 8 months ago

Imagine the absolute conflict of interest that is r/WSB

[–] [email protected] 81 points 8 months ago (2 children)

Perhaps if the ceo wasn't making like 200m a year, it would show some profits

[–] [email protected] 32 points 8 months ago* (last edited 8 months ago) (1 children)

Not to be that guy, but I think he makes 300k and was given 193m in stock options last year based on some whack evaluation.

Still an utterly insane number, hope they get crushed on the public market

[–] [email protected] 22 points 8 months ago (1 children)

He paid himself 193 mil because he knows its not going to be worth more than 1.93 mil after the IPO.

[–] [email protected] 3 points 8 months ago (1 children)

I've spent years watching IPOs, it's going to get pumped and then dump after a few months. Anyone shorting it after the first couple of weeks is going to lose their ass.

[–] [email protected] 1 points 8 months ago

I can't wait to see how this plays out

[–] [email protected] 17 points 8 months ago

Hollywood accounting tactics probably aswell

[–] [email protected] 168 points 8 months ago* (last edited 8 months ago) (4 children)

Problem is the entire concept of a site like reddit being "for profit" in the first place.

I know we all wax nostalgic about the old non-centralized Internet with its various small websites and forums, but one thing I do genuinely miss from those days was that those places existed because the people running them wanted them to exist. They had ads or took donations to keep the lights on, but no one was looking to get rich. Passion, not profit.

The decentralized internet was run more by people, the centralized internet is run by board rooms.

That's why I like the idea of the fediverse. That is why this place feels familiar to those early days.

[–] [email protected] 7 points 8 months ago

I have no qualms with a person making a comfortable living off of building a website like Reddit. None at all. I’d rather have someone who’s able to dedicate their full time and even a team to making an experience great for users and making a very healthy living off of it.

But yea, spez is a greedy fuck and the ELT at Reddit are all greedy fucks. Reddit has no business being a publicly traded company.

[–] [email protected] 17 points 8 months ago

There was a simple version of reddit that could be profitable without compromising what made it enjoyable for the users, but the suits had to go chasing after a bunch of fads (remember bow they tries to produce a series of video AMAs?).

[–] [email protected] 10 points 8 months ago* (last edited 8 months ago) (1 children)

The "old internet" hasn't gone away. It's easier than ever for your average person to set up their own website. Look at all the shit you can do with WordPress, usually for free and usually with minimal technical knowledge or experience. Reddit/Facebook/Google/etc have done nothing at all to prevent people from doing that. The people still choose reddit/Facebook/google. I don't know we're supposed to change that without actually removing people's freedom of choice.

[–] [email protected] 8 points 8 months ago* (last edited 8 months ago)

The people still choose reddit/Facebook/google. I don't know we're supposed to change that without actually removing people's freedom of choice.

In my opinion/experience, it's for a few reasons. People are marketed these centralized platforms, typically they're very/fairly simple to use, and those platforms already have an established userbase. Combined with the other factors, the userbase will keep growing, which also incentivizes Even more users to adopt the platform.

For most people, there's no incentive to use some small random forum. And these small random forums aren't typically run for profit, meaning people aren't paying for ads for their niche forum or hobby website because it's just a hobby, not a business run for profit. Whereas people will see countless ads for Instagram or TikTok. Typically, people who don't block ads, and use these sorts of media didn't care enough to bother looking for alternative platforms, they couldn't even be bothered to set up an adblocker.

[–] [email protected] 49 points 8 months ago (2 children)

I still remember clicking a bunch of irrelevant ads for knives and other weird shit on a forum I visited regularly because the owner said they get slightly more money when ads get clicked on site.

I'm doing my part!

[–] [email protected] 19 points 8 months ago* (last edited 8 months ago)

Ads don’t even bother me inherently. It’s part the maximum obnoxiousness of them these days, of course. But most of all, if I do manage to see an ad (like in a mobile app), I get irrationally annoyed at the fact that it is supposed to be tailored to me and yet here I am looking at a 20 second unskippable ad for something I would never in a million years care for.

[–] [email protected] 29 points 8 months ago

And in the days before tracking cookies, doing that didn't ruin all the ads you'll ever see again

[–] [email protected] 7 points 8 months ago

Who else is going to short?

[–] [email protected] 11 points 8 months ago* (last edited 8 months ago)

Most tech companies aren't profitable when they go public, that's been true as long as the tech industry existed.

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