Well, they'll describe a bunch of made up shit that actually has nothing to do with communism and say "that's communism". So all we have to do is attach a new label to all the shit that communism actually is and call it something with better branding.
If anybody tries to accuse what we want of being communism we'll just use their own definitions of communism against them. "Communism is defined as , , and , and none of those things are what I'm proposing, hope that helps :)"