People don't vote because politicians don't materially benefit them. When politicians provide significant support to regular ass people in way that materially benefit them you will see more voters turn out, not when you whine to them about them not voting. If politicians wanted this to occur, our state reps and their staffers would be in our work places, talking to people, giving them reasons to be involved with the political party apparatus, and providing material aid to the poorest and least represented among us with their own hands. We have bad voter turn out because shitty, myopic politics breeds political disinvestment. This post has it pretty much exactly backwards.
Anecdotally, I have friends from MA who don't give one fuck about politics. Haven't voted in years despite me telling them, messaging them with voter registration status, and locations, giving them every resource they need to make it as easy as possible. None of it mattered. Two of these friends in the last year have told me they want to vote for Governor Healy because they intend to use the free community college program, unprompted. Went out of their way to tell me. Another friend told me they like their state rep because they showed up at a union rally for their union and my friend realized from talking to the politician personally that the rep was a socialist who just happened to have a D next to their name.