They are making it smaller so users don't see it as easily.
this post was submitted on 09 Oct 2024
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“On skippable ads, the button appears after 5 seconds into playback, as always.”
They aren't hiding the skip-button, they are hiding the not-being-able-to skip-button.
I guess the advantage for Google is that users can't know whether they'll be able to skip, so they might watch more of the ad with expectations that they might be able to skip it.
Who gives a fuck what a corpo says, look at what they do lol