As this is in Europe, I'd mention https://www.valsoia.com/us/products/creamy-hazelnut-cocoa-spread/ which is superior in qualities and has been around for years.
this post was submitted on 15 Sep 2024
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I assume this will be more expensive even though it's made with cheaper ingredients.
I’d try this
But why chickpeas and rice syrup? There's lots of vegan hazelnut spreads which taste better than Nutella and don't need such rather exotic ingredients...
Today I learned chickpeas and rice are exotic
There’s nothing exotic about garbanzo or rice.
Well, here in Germany, chickpea is relatively exotic. And I've never seen rice syrup as an ingredient in anything that wasn't specifically made for vegans.
It just feels like they created a product specifically for the vegan market, which means they're alienating parts of the non-vegan market. And yeah, I just don't feel like that's necessary.
The shelves are full of chickpeas here in Germany, what are you talking about
As I wrote elsewhere already, I'm not saying that it's not available in stores. I'm saying that a sizeable portion of the population didn't grow up with it and therefore might not be terribly eager to try it.
Have you ever heard of hummus? It’s this exotic food from the old world. It’s made from sesame, chickpea, garlic, and oil. You’ve got to try it.
I have tried hummus. If I remember correctly, all the ones I found in the store came with cumin, which unfortunately doesn't taste good to me (I'm guessing a gene thing).
It’s pretty easy to make! But you may have to shop at some kind of worldly market to find chickpeas and tahini.
"Well, here in Germany, chickpea is relatively exotic."
Where? Because.. I've been around a little bit and it wasn't. But maybe somewhere rural where pizza is still seen as weird foreign food?
Well, I'm from Southern Germany, so pizza has definitely arrived even in the most rural regions.
But rural regions is a good shout. I'm pretty sure, my dad has never eaten anything with chickpeas, at least not knowingly. Like, you can find it in the store, it's easy enough to put a can of it on the shelves. And what's also generally arrived in rural regions, is döner kebap, where I believe the shops will usually also have hummus available. But yeah, you still have to go out of your way to try it.
This entire comment confuses me.
Here in Germany, chickpea is relatively exotic
I can't speak to Germany, but at least where I am, chickpeas really aren't exotic, even to people who really don't know much of anything about other cultures. (Also, this won't be in the German market yet; closest is the Belgian one.)
I've never seen rice syrup as an ingredient in anything that wasn't specifically made for vegans.
I've never heard of this stereotype of rice syrup being especially prevalent in vegan products. I see rice syrup as a bit exotic, but not in a way that anyone who isn't vegan but would be willing to buy vegan Nutella would think "well that's just too out there for me. Syrup? Gross."
It feels like they created a product specifically for the vegan market
That does seem to be the point of them removing dairy, yes.
which means they're alienating parts of the non-vegan market
?_? How would this be alienating to someone who's not vegan would otherwise try it as a vegan alternative? Like say what you want about enormous corporations like Ferrero, but I'm at least reasonably confident they did some market testing for this. The problem this comment is addressing feels extremely manufactured. If it doesn't appeal to you, that's one thing, but it feels like you're overgeneralizing your own niche experience onto everyone else.
It's also not like only vegans are going to be buying this. There are other people who don't drink milk or milk products or people who are lactose intolerant etc
I mean, I might very well just be talking of my niche experience. My dad has probably never eaten anything with chickpea in it and is absolutely not interested in trying any new foods.
That also unfortunately includes trying Nutella alternatives. He's been eating Nutella since the 70s and even though Ferrero has gradually made the recipe worse, he hasn't noticed enough to want to try something else.
You could probably just as well gradually swap the milkpowder with chickpea + rice syrup and he wouldn't notice either, but since they're specifically marketing it as a separate variant, he's just never going to try it.
Clearly, my dad is a special case. But I just feel in general that many non-vegans will not want to try the vegan variant, because its recipe is so different, whereas they could've also created a vegan variant that just doesn't use milkpowder.
And yes, they will have done some market testing, which is why I'm asking 'why'. Maybe they can sell the specifically-vegan variant at a higher price. Maybe chickpea and rice syrup are actually really cheap for them to get. Maybe they figured, they should introduce these ingredients to match the original Nutella's taste as closely as possible, because otherwise people will just by the alternatives. There is probably some reason, I'd just like to know what it is.
How would this be alienating to someone who’s not vegan would otherwise try it as a vegan alternative?
The honest answer might be that the V-word is just off-putting to quite a few omnivores.
it feels like you’re overgeneralizing your own niche experience onto everyone else
To be fair, this is a forum where people express opinions, and opinions tend to be based on personal experience.
In this case I agree with them. In northern Europe at least, there are already vegan Nutella clones that are widely available and tastier than Nutella (which is tasty). For instance Nocciolata, which has a "dairy free" variant, i.e. vegan. Very delicious indeed but also quite expensive.
the V-word is just off-putting to quite a few omnivores.
The discussion was about the ingredients being too exotic, not the labeling, but regarding the labeling, I don't understand how a vegan product marketed toward vegans by indicating it's vegan is a bad decision. Nocciolata puts up the label "vegan" too (it's also palm oil-free, which is cool). Again, I'm sure Ferrero understands what their target audience is for this and have accounted for the extremely close-minded omni demographic.
I’m sure Ferrero understands what their target audience is for this and have accounted for the extremely close-minded omni demographic
Difficult to argue with that.
Hey, though, you're the first person in this thread to actually mention by name a vegan Nutella alternative that doesn't use palm oil, so you win first prize. 🏆🥳
Even if they have the 'good' palm oil production, them using it means some other food producer can't buy it. So indirectly it leads to higher priced in the overall palm oil market, which leads to illicit production.
Also, nutella is horrible for you. You're better off with adding chocolate syrup to a peanut butter.
https://www.mic.com/articles/165970/what-s-in-a-jar-of-nutella-a-viral-image-shows-the-hazelnut-spread-is-mostly-sugar
Wait, was there ever any doubt that Nutella is diabetes and CVD in a jar?
Edit: Apparently Ferrero marketed it as healthy if a comment below is to be believed. What the fuuuuuuck.
Yeah, I remember them running TV ads which were like "to give you the ~~diabetes~~ energy to start into the day".
Fun is fun, but consumption of carbohydrates doesn't cause diabetes.
So does cocaine
Ugh, that sounds horrible (there are alternatives that don't use palm oil already, and they taste great)
As someone out-of-the-loop here, do tell. I was hoping they might be out there, and I might give them a shot if they're vegan.
yea Nocciolata is my goto brand when I can't find Rapunzel, which is rarer https://www.rapunzel.de/en/spreads-nut-butters.html Their spreads usually have palm oil, though.
They're made by a local supermarket chain here in Europe, one of their organic brands. They use sunflower oil instead of palm oil, and taste fantastic. Apart from that, just sugar, hazelnuts, cocoa, lecithin and vanilla. Maybe check organic supermarkets in your area?
There is a bakery near me that makes their own nutella. Apparently it's really good, but i don't like nutella to begin with, and it annoys me that it's a supplement for chocolate
Do you happen to know the product/ food name? That'd help track local or import options down.
I've always wondered what Nutella tasted like! My kids love it
Like palm oil and diabetes
It's basically chocolate frosting that for some bizarre reason people have convinced themselves is healthy, I guess because there's a tiny amount of hazelnut in it?
There is no chocolate in nutella
Nutella marketed it as healthy as it contained milk (powder) and hazelnuts. It was never healthy due to the amount of sugar.
It was originally made with hazelnuts to make a cheaper chocolate alternative. But hazelnuts are still expensive so they bulk it with palm oil. It’s basically chocolate mayo now.
It's the taste of betrayal often marketed as chocolate.
It's sweet but not overly sweet and very rich. It's like if you took fudge, made it creamier, and spread it on something. It's been quite a few years since I've had it. Because it's one of those foods that, like bacon, everyone seems to treat as literal perfection as almost a meme, I'm sure it has an air of intrigue to it. Like bacon, I feel, it's pretty good but unexceptional.
As a German... Nutella is crap. There are way better brands.
In my experience, the German Nutella has always been superior to the American formulation - the former is heavier on the hazelnuts and lighter on the sugar in comparison.
There are still much tastier products out there, especially since there has been time for development of similar products after Nutella became more popular.
So the US nutella is even worse??
Damn