this post was submitted on 21 Aug 2024
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Electric Vehicles

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Ford has written off $1.9bn as it cancelled plans for an all-electric large SUV in the US, opting to produce a hybrid version instead in the latest sign of western carmakers struggling to make profitable electric cars.

The US carmaker said on Wednesday that it would not be able to reach a profit on the electric SUV within a year, its measure of whether a new car is viable, citing the stiff competition from Chinese manufacturers. It will initially write off the cost of $400m (£300m) in tooling for the vehicle, plus another $1.5bn (£1.15bn) in extra costs in the future.

Ford also said it would delay the successor to its F-150 Lightning electric pickup truck until 2027, after initially targeting a launch next year.

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[–] [email protected] 3 points 2 months ago

I'm just here to point out that a Ford Ranger today looks bigger than a F150 did a decade ago.

[–] [email protected] 14 points 2 months ago

That’s ridiculous. The Ioniq 5 is a hit seller and just got picked as Car and Driver car of the year, so there’s definitely demand for an SUV EV.

[–] [email protected] 7 points 2 months ago

That's okay, car companies like Honda and Subaru already have one. Nobody needs a Ford.

[–] [email protected] 4 points 2 months ago (1 children)

Did someone say stock buybacks?

Currently large electric vehicles make 0 sense

Make all passenger cars electric and work trucks ICE till the battery tech becomes suitable. Require licence to buy/drive big fuck you trucks and fine anyone who isn't using one for work.

[–] [email protected] 5 points 2 months ago (1 children)

Car and Driver picked the Ioniq 5 N as car of the year. It’s an SUV EV with 624hp. The non-N model is a hit seller.

[–] [email protected] -3 points 2 months ago* (last edited 2 months ago) (1 children)

3,578lbs curb weight of a Tuscon
4,414 ioniq 5.

Max towing capacity. Tuscon 2000lbs. Ioniq 5 1500lbs.

Not to mention the wear that 1000lbs extra causes.

Just because something is popular doesn't mean it makes sense.
Tic tic challenges, extremely popular, do they make sense to do?

[–] [email protected] 3 points 2 months ago (1 children)

The specsheet comparison is definitely the thing that tells you all you need to know about something...

[–] [email protected] 1 points 2 months ago (1 children)

It's just simple physics, or did you fail that class?

[–] [email protected] 0 points 2 months ago (1 children)

I'm not gonna explain why the things you said make you sound like an idiot. I'm just telling you it does. And that we're all over here laughing at you.

[–] [email protected] 3 points 2 months ago (1 children)

No, it's not. Tire Particulate Pollution

You now want everyone to drive around cars that have the equivalent weight of a 5 person family extra?

Seriously use your brain m8

[–] [email protected] 0 points 2 months ago (1 children)

Ah the famous made up stuff that had nothing to do with anything. Like the other car doesn't also have tires?

Or that weight is the primary contributor to tires degrading.

Idiocy

[–] [email protected] 1 points 2 months ago (1 children)

So you're telling me 900lbs of weight makes 0 difference on tire wear?

Yep someone failed or just never took it.

Heavier vehicle takes more to move making it use more power. Where you live it may not be an issue but for a lot of Americans it means coal power plants.

There are reasons why I stated that big electric vehicles currently don't make sense. Stop being so narrow minded, I am not basing my views on a single issue

[–] [email protected] -1 points 2 months ago (1 children)

I am not basing my views on a single issue

Dunno about that bruh

So you're telling me 900lbs of weight makes 0 difference on tire wear?

Not a single issue waaaaaaa.

[–] [email protected] 0 points 2 months ago (1 children)

You are a moron Don't even notice what I said about power generation Read a book ya dumb fuck

[–] [email protected] 0 points 2 months ago (1 children)

Oh, would a book explain to me why you only compare things on spec sheets?

I'd probably have to go to 4chan for that one.

[–] [email protected] 0 points 2 months ago (1 children)

Seriously you are missing some brain cells Batteries are heavy, to get the same range in fuel you need more batteries. Towing capacity is diminished to from the extra weight. More batteries is more mining and less cars can be produced with current designs all for the sake of a checkbox (range). More smaller cars with half the range are ideal for current battery tech and the way people realistically commute. Electricity generation is a big issue. Not everywhere uses solar, wind, hydro or nuclear. So your left with incineration, coal or natural gas for electrical generation

More batteries is more expensive making only wealthy people able to buy them (F150 lightning, Rivian, that other stupid company) also making them too expensive to replace.

Extra weight also puts more strain on existing parts leading to premature failures, makes crashes more likely to be fatal, more batteries more points of failure and more battery to burn if penetrated or catastrophic failure.

There is prob more but I've got work to do.

[–] [email protected] 0 points 2 months ago (1 children)

After all this it seems you want cars to be smaller, cheaper and with less range. None of which has anything to do with why they gave one car, car of the year over another.

What you have a beef with, is why people rated that car better based only on a speed sheet. Seriously, have you driven one? Have you read the reviews?

Do you know why people want longer ranges on a truck? Have you looked at what car oener demographics want? Did you explain any of that up front?

No.

You said one is heavier this sucks. Flipped the table like a 3 year old having a tantrum refused to elaborate and called everyone idiots.

Sure man, we're the idiots here. What s clown you are

[–] [email protected] 0 points 2 months ago (1 children)

Please go back and re read my posts, you are the one who is the clown or just a troll who sucks

[–] [email protected] 0 points 2 months ago (1 children)

I did mate and you're salty about what you think people should want. Not what people actually want. You're obsessed with numbers on a spec sheet.

[–] [email protected] 0 points 2 months ago (1 children)

Mate, you are a terrible troll

[–] [email protected] 1 points 2 months ago

Don't respond then

ƪ(˘⌣˘)ʃ

[–] [email protected] 11 points 2 months ago (1 children)

Ford has written off $1.9bn as it cancelled plans for simpler version in the US, opting to produce a version with both an ICE and batteries instead

It makes no sense

[–] [email protected] 8 points 2 months ago

Same company that decided to stop making cars and only make trucks a few years ago. Their leadership has no idea how to do anything except sell oversized gas guzzlers to morons.

[–] [email protected] 1 points 2 months ago

"Struggling" huh?

[–] [email protected] 66 points 2 months ago (3 children)

You know what blows my mind? Ford actually made an inexpensive small truck, and they couldn't keep them in stock. It flew off the shelves so fast pre-orders were taking almost a year to produce.

They turn around and then make an almost 6 figure electric version of the f150, then wonder why they didn't sell.

Make an affordable electric vehicle, and you won't have a single problem selling them. It's not this fucking hard! Imagining how far the oil industry is up the asses of car manufacturers is a real scary thought.

[–] [email protected] 3 points 2 months ago

Higher profit margin. They'd rather sell 1 truck at a $50,000 profit than 50,000 trucks with a $2000/ea profit.

[–] [email protected] 14 points 2 months ago (1 children)

A barebones ("work truck"?) electric Maverick would be wonderful.

[–] [email protected] 16 points 2 months ago (1 children)

💯💯 Just a basic electric poverty spec truck with roll up windows, and a dot matrix radio 260 miles of range, and 150kW charging We don't need all this smart crap just own the fact that you're old hat

[–] [email protected] 1 points 2 months ago (1 children)

The smart crap is pennies on the dollar compared to rest of it.

[–] [email protected] 2 points 2 months ago (1 children)

And yet that is the shit that breaks and takes down there whole truck

[–] [email protected] 1 points 2 months ago

Honestly its wild to hear how intergrated some infotainment systems and critical systems are.

[–] [email protected] 18 points 2 months ago

They turn around and then make an almost 6 figure electric version of the f150, then wonder why they didn’t sell.

I remember when they first revealed the price as around $40k. At that price, there was a lot of demand. I don't know if they underestimated expenses or they got greedy with the covid pump in prices, but it's obvious that price is one of the biggest factors affecting demand. Ultimately, EVs should be cheaper to produce than internal combustion vehicles because there are far fewer parts involved.

[–] [email protected] 7 points 2 months ago (1 children)

'written off'

So they get a tax break for it?

[–] [email protected] 8 points 2 months ago (1 children)

I mean, is a expense and no revenue, you only pay taxes when you make money

[–] [email protected] 2 points 2 months ago (1 children)

Ahh. I thought there might be some sort of incentive like how Warner bros axed a fully finished movie because they could use the write off

[–] [email protected] 2 points 2 months ago (1 children)

Even that was only worth doing because of special tax rules for when companies are sold.

[–] [email protected] 2 points 2 months ago

The fact that it's even remotely worth it is criminal (imo)

[–] [email protected] 21 points 2 months ago (1 children)

How do you get through a billion dollars before realising the product is not viable?

[–] [email protected] 15 points 2 months ago

Easy.

Announce new models to rule the world

Pat self on back and give bonuses to all executives

Cancel project

Pat self on back for saving billions more and give even more bonuses to executives for being amazing.

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