I.d rather take any website than being continuously forced to download apps, or being told to go to Facebook for some business's information.
There's 2 things a website should respect - simple do it more often -, and not doing these will earn you my wrath:
- you should be able to at least zoom/shrink text. Some websites have things so locked down, I can never read their teeny tiny text. Fuck you ESPN. Why would you let desktop zoom, and stop it on mobile where my screen is smaller and I most need it? (I'll leave alone the original intent of the web of separating presentation from content for another day).
- Browser Back button should take you back to the previius 'page'. I'm terrified to use it because you're really showing multiple 'pages' on 1 real page, so who knows where I'll end up.