Hang on a minute, Parmesan's a brand? Not just a name of dry Italian cheese?
this post was submitted on 31 Jul 2024
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Parmigiano Reggiano is a protected name like champagne is. To have the name it has to be produced with traditional methods and sourced from the traditional region, all of which is legally defined. They charge a premium for this, and some of it becomes quite expensive.
Parma ftw! f**k Pharma!
I didn't know a type of cheese could do business deals. I'm going to get sponsored by cheddar.
Some tetracycline might help that
Tetracycline, sold under various brand names, is an oral antibiotic in the tetracyclines family of medications, used to treat a number of infections, including acne, cholera, brucellosis, plague, malaria, and syphilis.
What does this have to do with gymnasts sponsored by cheese?
Never heard of vaginal cheese?
America: I'm sponsored by soulless corporate conglomerates.
Italy: I'm sponsored by cheese!
America: tears up and salutes Italy
I mean, those cheeses are also big global conglomerates and they take it a step further by gatekeeping the name of their cheeses.
Why is this worse than standard conglomerate practices? It's effectively a brand name, no?
Less a brand name because multiple companies can make parmigiano reggiano, but it's a combination of requirements designed to protect local industry - for example, for it to be parmigiano reggiano cheese it has to be made with one of two lists of three ingredients, the milk has to come from cows from a specific region of Italy, a certain percentage of the feed for those cows must come from a specific region of Italy, is aged for a certain minimum time, etc, etc. It's an entire set of industries protected by a legal definition of a cheese.
When you see "parmesan" instead of "parmigiano reggiano" it's a similar sort of cheese that isn't made within the legally protected definition. Most often it's just not made in the one specific part of Italy with milk from cows from that part of Italy fed by feed from that part of Italy, it's made somewhere else using dairy that doesn't have to be imported. Or it's aged "enough" for the flavors to develop but not the full time required. Or both.
There are a whole array of product designations in the EU that basically exist to protect individual agricultural industries from competition by requiring that products be made in a certain place, or using products from a certain place in order to prevent outsiders from duplicating the product, increasing supply and driving down prices.
Basically the same logic as "if it's not from the Champagne wine region in France it's just sparkling white wine." Also the same reason why "real" balsamic vinegar costs a fucking fortune.
Sort of the old medieval guild system to prevent competition and keep prices high.
Not really. It doesn't really prevent competition. You're welcome to make your own cheese (or whatever) that competes with the protected variant. You're just not allowed to call it the same thing.
It's more like a measure to prevent shitty corporate cost cutting and skimpflation strategies from ruining a thing into oblivion and ensuring that you can rely on a certain level of quality that is associated with the traditional product.
The system might have it's downsides, but I'm definitely on board with the intent.
Wisconsin salutes with both hands
How is Wisconsin holding the cheese?
They happen to also be known for their sausages.
Well roughly 60% might.
Big Parmesan is really getting their hooks into everything these days.
As it should, it's delicious.
How do I get sponsored by cheese? urgent
Are you a beautiful Italian gymnast skilled enough to become an olympian?
no but i can eat a whole box of kraft mac n cheese in one sitting if i try rly hard
I'll have to check the rule book but as someone who knows extremely little about Parmesan cheese (other than the fact that is fucking delicious), I would say you have promise and will go far in the cheese universe.
can olympians do that? i’ve never seen any of them do it so i will assume not.
Oh yeah, the will 100% annihilate a box of mac and cheese. Like, just devour. Like it's nothing.
It's unreal, they consume an absolutely absurd amount of calories. Some athletes expend enough in a day to power most of us for almost a week.
They will take that box and turn it into a bunch of backflips or something wild.
is that how they get the cheese sponsorship??
plz i need to know
That one is a mystery to me I'm afraid.
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