Automated customer service is fine as long as your customers are also automated.
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It is now at the point where we need to ask how they plan on handling complaints and problems. And if the answer is not correct, go somewhere else. Up till now this was never something we needed to worry about
The point of modern "customer service" is to NOT provide customer service. If you can drag out the conversation to the point where the caller rage-quits in frustration, then the company can avoid spending any money on fixing any problems they've caused.
Previous way for companies to cut down on customer support costs was to make a better quality product (making support interactions rarer). That is not so much the philosophy anymore.
It's also similar to scammers. When you are not quite certain if you've been scammed, you'll first ask. There's a percentage of cases where you won't bother for the sum, because you've used the energy on pinging them.
While in case of companies you could have used that energy to, say, post "X is crap" somewhere in the Web.
This is how companies that don't have competition act. This is how most companies act. We need more anti-trust enforcement.
The worst is the "in order to free up queue space, please try your call another time. Hangs up "
Around my way, we have a pizza chain where they've began utilizing AI to take orders over the phone. The only screw up the AI made was that at first, before the process of taking our order down, it wanted to confirm that we live within the delivery distance, so we provided our home address and it verified that we were within range of delivery, after taking the order and repeating it back to us, including that the order will be delivered to our home address (providing the details of the home address) within a certain time range, the moment it asked us if this information is correct, we said yes and then a long pause, and it responded that it could not verify our home address.
Wat.
And because we decided to speak to a human, it apparently dumped the entire order and the person who answered our call did not have access to all the details we provided the AI.
Pretty much wasted a little over 5 minutes with the AI.
If they're using AI to answer their phones surely they have a website right? Who under the age of 40 is actually calling a pizza place to order?
Storytime! Earlier this year, I had an Amazon package stolen. We had reason to be suspicious, so we immediately contacted the landlord and within six hours we had video footage of a woman biking up to the building, taking our packages, and hurriedly leaving.
So of course, I go to Amazon and try to report my package as stolen.... which traps me for a whole hour in a loop with Amazon's "chat support" AI, repeatedly insisting that I wait 48 hours "in case my package shows up". I cannot explain to this thing clearly enough that, no, it's not showing up, I literally have video evidence of it being stolen that I'm willing to send you. It literally cuts off the conversation once it gives its final "solution" and I have to restart the convo over and over.
Takes me hours to wrench a damn phone number out of the thing, and a human being actually understands me and sends me a refund within 5 minutes.
So of course, I go to Amazon and try to report my package as stolen… which traps me for a whole hour in a loop with Amazon’s “chat support” AI, repeatedly insisting that I wait 48 hours “in case my package shows up”.
I tried to change the dates of a car rental through Priceline, a day after I entered the order. I got a message saying "You cannot change this order until 72 hours before your arrival" which I thought was weird. But I bookmarked the date and called as soon as I was inside the window. "Oops! Sorry, you can't cancel or change the reservation because too much time has passed!" was the automated response.
Absolute fucking scam. So I submitted a complaint through my credit card company to reject the charges. In this particular case, automation worked in my favor, because AMEX's dispute process is as opaque and arcane for the vendors as Priceline's support desk was for its own clients.
But its increasingly computerized horseshit. Nothing actually fucking works, except the vacuum they hook up to your bank account every time they find an excuse to extract payment.
Dude could save yourself time by just going to contact page and ask for a call. I never use these companies chat features.
Also I found if I Google customer service numbers regurdless of company than I can get a number to call 85% of the time.
Of course after that you either got to fight robot to get a human on the phone that 9 times out of 10 will be a person out of India who also acts like a goddamm robot that doesn't understand English.
But my biggest pet peeve is a lot of times I have ro get a supervisor to solve a problem that would take the customer service agent ten seconds to solve.
I never use these companies chat features.
Historically, these chat interfaces were tied out to a call center somewhere on the opposite side of the planet. Now they're entirely prompt-engineered. So you used to be able to work a claim through chat without sitting on a phone call for hours at a time. But now they obscure their customer support phone number behind six layers of tabs and links, while shoving the "WOULD YOU LIKE TO CHAT WITH A REPRESENTATIVE" button in your face the whole way, fully knowing it doesn't actually connect to anything that will help.
But my biggest pet peeve is a lot of times I have ro get a supervisor to solve a problem that would take the customer service agent ten seconds to solve.
A lot of the agents are just working off of written prompts anyway. But they do get experience with these problems over time (or recognize a slew of the same problem coming in at once) and can cut through the shit to give you a real, human response. Sometimes that response is simply "We can't help, because of widespread technical / systems issues", but that's better than being bounced through an automated service that feeds out generic non-answers and useless how-to guides.
These things having a clearly visible and usable button to ask for a human should be mandated by law.
Also have you tried writing "operator" to it? That may work. Sometimes.
My guess is you're one of the 10% or so who didn't give up in frustration. My % assumption might be off, but assuming any percentage of people gave up and walked away without costing Amazon a dime the system was working perfectly.
Anyone who ever tried to solve any problem and gets stupid responses on ai chat instead of making it easy to reach a real person that can solve it in seconds knows the pain.
Automated phone systems have been a thing for decades. They are notoriously shitty and adding a layer of “friendly AI” on top of that shitty system doesn’t bode well.
An exceptionally well trained AI customer service has the potential to be amazing.
I only call or try to chat/email with customer service if something has gone way wrong - like outside the typical customer service capability of assistance.
If an AI can realize that my problem is human worthy and escalate it faster, that would save me time in the chat queue talking with someone who barely knows my native language.
Alas, AIs will be poorly trained, so the bad-english CS reps will still be right behind the AI interface waiting for me.
It won't. It's a glorified faq
Consumer disapproval of AI use in customer service is unlikely to keep firms from deploying the technology as the cost savings are just too great
So much for the market determining what goes
The market does determine, unfortunately the market is relatively unfazed by subpar customer service. It has to be really bad or a huge legal catastrophe before it moves the needle. Which is why phone trees and long wait times are ubiquitous despite being universally hated. Marketing and sales and having a 90+ % rate of people that don't ever feel the need to call customer service basically eliminates that bad service as a concern.
Even when asus had a famously bad customer service scandal this year, their sales continued to rise unabated.
Honestly, I'll take anything over those outsourced call centers at this point. Half of those representatives barely speak English.
Yup. I was literally born in India, lived there until I was 7, and have an Indian mother who very much still sounds Indian, and even I struggle to understand what outsourced Indian/Pakistani call centre staff say sometimes, especially when there's background noise.
And there's almost always either background noise or a bad connection. Sometimes I go sit in my car and listen over my car speakers, which are decent speakers, and it doesn't even help.
I had to call into Fedex Worldwide's help center for an issue with a shipment on my company's account the other day, and there was so much noise in the background, the guy I was speaking with actually stopped mid sentence to tell a bunch of people behind him to be quiet, then continued on like it was a normal.
Not that it should be acceptable to happen with a retail consumer level call, but it just seemed so unprofessional for communication related to a business account.
I think it's more "Most consumers hate the idea of a bad, unhelpful customer service".
I'm fine with AI if it was actually helping to solve my issue, but it is generally not the case.
I cannot imagine a scenario in which it comprehends my problem that I can’t just solve on their website
See: Rufus, Amazon's chatbot. I've never seen a more useless application of electrons. If it isn't already in the description then it can't help you.
If it is already in the description I don't need your shitty chatbot, Jeffrey.
Honestly, I've used some pretty decent AI chatbots. They can help you with basic questions and contact you with a human for things that require it or if you ask for it. Chatbots that don't let you talk to a human on the other hand, those are awful.
Companies don’t want to provide actual service for problems. That costs money. They want you to give up.
Customers hate anything that actually gets between them and someone that can actually help. Not shitty, complicated automated phone menus. Not some underpaid stooge who refuses to da anything except read from a mandatory customer service script. And not AI, which will combine both of the worst aspects of automation and scripted service along with a cheerful idiot that will spare no effort to direct you away from the nearest actual assistance.
I do like it in the sense that people HATE working in customer service. Because people have zero respect and customers make your job day miserable all the time.
Is one of the places where people deserve getting a hallucinating robot as a vengeance for how bad they treated people that worked there.
Tangential, but I absolutely loved working in technical support. The satisfaction of actually helping someone with a problem affecting their real life totally outweighed the abuse from individuals who were letting the work part of their life drag the whole rest of it down (which was just kind of sad to watch). I've gotten paid much more for other roles since then, but it's one of the few roles in which I was thanked for what I did by the person I was working for, and that makes a huge difference.
I talk to about 10 customers each day for no more than 30 minutes and 99% of the time it’s to fix something they messed up on. 30% of those people are jerks.
Thankfully most of my job is NOT dealing with customers and I truly feel bad for people who have to deal with them in high volume each day.
If I call them, I can fix it immediately, if they call in, enjoy the robot. So don’t be mean and the call won’t be disconnected (which I have permission to do fortunately)