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This is illegal in my state. I’d be interested to see how it complies with other states’ price tag laws and labeling requirements.
I see different prices for each customer depending if the shelfs are full or nearly empty. Market rulez!1!! Or prices according to (estimated) customers income.
dynamic pricing, perhaps. Depend on who is looking, the price on e-tag will display to match the ability to pay of that customer. If you are rich, then price increase.
Not sure how that would work at the checkout, unless you pay as you go.
We already have this in Australia - my local supermarkets are all using electronic pricing labels - you cannot tell if prices have changed and they can literally change them whilst you are in the store - you cannot even tell when something is on special anymore as the large paper tags you used to see have all gone in the name of “saving the environment” - which is absolute garbage considering we are subjected to a grocery store duopoly in Australia who are renowned for price gouging….
I've often wondered what the "saving the environment" numbers of these actually look like. Is making and recycling paper shelf labels worse for the environment than a small device that's a mix of plastics and electronics and has a battery that will eventually need replacing? Especially when I consider my local grocery store probably has thousands of these tags, all rolled out overnight one night, that will probably all need replacement batteries at similar intervals too.
No way this benefits the consumer.
Of course not. It lets their office or even corporate computers change the prices in real time whenever they feel like it. Hypothetically, you could pick something off a shelf where the digital signset $3, and by the time you walked it up to a register, it cost $4. It's like changing the price of something in a shop simulation video game after the customer has picked it up, and now they have to pay $9,999.99 for a bag of potato chips.
That would be illegal. I worked on the software deployment of these devices in a store. If we increased the price, we'd automatically give the customer the lowest price in the last several hours.
The other problem was they were extremely low powered and low bandwidth and it would have killed the battery to update more than a few times a day.
So you’re saying there’s going to be a big influx of cash into small battery research and improving efficiency for tiny screens/low power WiFi?
Surge pricing on Surge.
And my country has price laws where tagged prices have to be honoured (I forget all the technicalities of the policy) - so if something scans up wrong, what stops the employee at service from changing the shelf price to reflect the wrong one while another employee walks over to verify with me? It would need a nefarious intent, which most minimum wage shop employees could care less about, but it's a theoretical that could happen, especially on higher price items.
It makes you feel cool?
So, if these prices can be so easily updated, surely the retailers can now include tax in the listed price. It's very simple automated math of course...
Wait, you're telling me that the price on the shelf doesn't include tax where you live?
It’s standard in the US for the listed price to not include any taxes.
And how about price comparison, is it mandatory for US supermarkets to display the price per unit based on a standard unit of measurement (such as per pound or per ounce or whatever metrics are used)?
Depends, generally no. Some supermarkets do as a company policy though and I choose to shop at those that do show per-unit pricing (and are also locally/employee owned)
Depends on the state
Ah ok, thanks.
Ads are digital. The price ranges become digital. They have no excuse.
I'm sure you'll still get those bootlickers defending the practice of not including tax, but they will make even less sense than before.