this post was submitted on 26 Apr 2024

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YouTube Tests Showing Ads When You Pause a Video, Calls it ''Pause Ads'' (www.androidauthority.com)

submitted 4 months ago by [email protected] to c/[email protected]

363 comments fedilink hide all child comments

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

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[–] [email protected] 1 points 4 months ago

This causes more issues when you have to pause to let the video buffer a while before continuing.

[–] [email protected] 2 points 4 months ago

Tubi does this. It's probably the least I trusive way to handle ads. I'd be fine with it if it was a replacement for in-video ads, but I doubt they're doing that and just want to squeeze more views out of our eyeballs so fuck them

[–] [email protected] 3 points 4 months ago (1 children)

Following in porn's footsteps I see. Can't pause a video without getting an ad shoved in front of your face.

[–] [email protected] 1 points 4 months ago

How do you know so much about Porn?

[–] [email protected] 6 points 4 months ago

Ah this is why they started showing screensavers now in the pause screen on the Apple TV app. They just needed this feature to bother people even more. Well, I won’t see it since I made the deal with the devil half a year ago and got Premium and I think it’s actually worth the money considering it’s my most watched streaming service by far.

[–] [email protected] -1 points 4 months ago

The very least this is less obstrucive

[–] [email protected] 9 points 4 months ago (1 children)

When are they going to put video ads in little boxes all around the primary video content that all play simultaneously?

[–] [email protected] 5 points 4 months ago

[–] [email protected] 27 points 4 months ago (1 children)

I'd sooner stop using the internet than be forced to imprint that carefully crafted poison into my psyche. They will not steal my life with ads.

[–] [email protected] 0 points 4 months ago (4 children)

pay for the service then.

Serving HD videos aint free

[–] [email protected] 3 points 4 months ago (1 children)

I pay for YouTube. I'm mildly optimistic that this won't make it into the paid version, but I also wouldn't be surprised if it does.

I've already had to cancel Amazon Prime after they made the base tier have ads, but continued to show ads after paying extra for ad-free.

[–] [email protected] 1 points 4 months ago

It'll get there. They're boiling the frog. If you'll pay now to get rid of ads, you'll pay more to get rid of them when they show up, until you can't pay more and then you'll watch the ads.

[–] [email protected] 9 points 4 months ago (1 children)

So? Creating videos isn't free, but few creators are receiving money worth the time they put in.

They also have a cycle-of-rage algorithm leading children from video game content into far-right radicalization.

[–] [email protected] 0 points 4 months ago* (last edited 4 months ago)

The people you watch on yt get a higher amount from premium viewers.

the ones that are getting paid through the youtube partner program are getting that through either premium subs or ad revenue.

so if we get rid of all the ads on the platform where does the money to run the platform come from?

[–] [email protected] 3 points 4 months ago (1 children)

So many people in this comment section are pissed that YouTube isn't both free and ad-free. It's mind blowing.

Yes, YouTube is a business and exists to generate revenue.

[–] [email protected] 5 points 4 months ago (1 children)

i'd get it if people were complaining about ads being added to paid subscriptions. i cancelled my prime subscription for exactly that reason.

But people whinging about having to watch ads on a service they're not paying for has always struck me as weird

[–] [email protected] 2 points 4 months ago* (last edited 4 months ago) (1 children)

Yeah, completely agree. But this is also Lemmy. The majority of users are either a communist or almost a communist. And usually have a pretty bad understanding of what that even entails. Generally they just want everything to be free or paid for by someone else.

[–] [email protected] 3 points 4 months ago

The majority of users are either a communist or almost a communist.

I was 97% communist at the last measurement. I think I will get the final 3% any day now, God willing.

[–] [email protected] 10 points 4 months ago (1 children)

pay for the service then

Gladly. So I donated to Peertube.

[–] [email protected] -5 points 4 months ago

whats that got to do with youtube?

if you're exclusively using peertube, why are you complaining about ads on youtube?

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