I have a slightly different suggestion.
Inflation is crap and the first thing to go are subscriptions that raise their prices when people are already hurting. If you want retention, keep your prices locked when users are having bad times and you're raking in record profits.
I think curation is great too, but I also think age plays a lot into individual views. A bunch of the younger guys at work were saying how they didn't want playlists and they didn't want to listen to an album, they just wanted to hit a button that knew their tastes musically and would give them a mix of familiar likes and new discoveries. The proceeded to describe a radio station to me, sans commercials. They were hot on all the music streaming and though I was crazy for wanting to spend time sorting through music.
Looking at a Spotify by age graph, the boomers dig it (because it's easy?), Gen-Z and the Younger Millennials dig it, Gen X has less than half the uptake of the other groups.
We were mixing our own tapes in our tweens and teens. We wired ourselves to find music, copy it and play it in the specific order we want.
or at least that's my story and I'm sticking to it.