this post was submitted on 01 Feb 2024
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TL;DR version:

  • From June to August, the number of active users of the AdGuard Ad Blocker extension for Chrome dropped by about 8%. But in late August, the trend reversed. The temporary slump in user growth was offset by the increased demand in the second half of the year.

  • After a brief period of turbulence that lasted about a month, we saw the trend stabilize. And while the daily number of uninstalls was still higher than before YouTube's crackdown, it remained consistently lower than the number of daily installs.

  • After media reports and YouTube’s own statements implied that ad blockers were doomed, and especially after more and more users started noticing that their ad blocking extensions were not working properly on YouTube, we did indeed see a spike in uninstalls. However, at the same time, the number of installs also increased significantly! It may well be that the way ad blockers’ woes were amplified in the media inadvertently boosted their popularity and helped them woo new users.

  • The takeaway from all of this is that ad blockers — first and foremost, ad-blocking extensions — were rocked by YouTube’s onslaught, but survived. And, moreover, the interest has rebounded, as is evidenced by the growth in the number of active users.

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[–] [email protected] 29 points 7 months ago (2 children)

Never saw ads against adblock. I use firefox with ublock, and alterbative sponsorblock clients for youtube on android :)

[–] [email protected] 1 points 7 months ago* (last edited 7 months ago)

Same I also add Decentraleyes and Privacy Badger to my repertoire. Never had a problem but maybe I should think about the sponsorblock extension as well

[–] [email protected] 2 points 7 months ago* (last edited 7 months ago) (1 children)

This is what I use also, but youtube stopped it and blocked the videos. The work around was opening in an incognito window.

[–] [email protected] 3 points 7 months ago

Never had any problems. Did you used to log into an account, maybe that makes a difference?

[–] [email protected] 47 points 7 months ago (1 children)

Adblocker will die when there's no more ads to see.

[–] [email protected] 2 points 7 months ago

when there’s no more ads to see.

the surviving AI will be upset at the loss of revenue that occurs, but since they'll exterminate the human race, it's not an entirely unexpected side effect.

[–] [email protected] 12 points 7 months ago

I never even noticed their 'battle' using YouTube revanced. (only youtube client I use)

[–] [email protected] 12 points 7 months ago

Well I'm not seeing any ads, so I'd say yes

[–] [email protected] 100 points 7 months ago (3 children)

I've been using uBlock Origin in Firefox on both Linux and Android this whole time. If Lemmy hadn't lit up about it, I wouldn't have noticed. I never saw one ad or that "dur hur no ad block" message.

And I let Youtube ads run for YEARS. Ads basically everywhere on the net have become intolerable in their content and quantity, so I said enough. And it is 100% Adsense's fault.

[–] [email protected] 5 points 7 months ago

Yeah I've always been on firefox and I haven't noticed a single thing change during the last year of all this hubbub about Youtube.

[–] [email protected] 9 points 7 months ago* (last edited 7 months ago) (1 children)

Ads basically everywhere on the net have become intolerable in their content and quantity,

I was reading a huffpost article the other day on my work computer on Firefox that doesn't have an ad blocker. The page was refreshing with new ads every 5 seconds and took up like 20% more CPU power than before I opened the page.

So huffpost is now in my mental blocklist.

[–] [email protected] 3 points 7 months ago

yeah we need a coalition of sites that agree a single page serve is fine, they don't need tons of garbage running in the background.

[–] [email protected] 27 points 7 months ago (1 children)

The fact that ads are so intolerable is the problem. I understand that much of the internet being free is because of ads. But we went from the early days of the internet where ads were malicious, active annoyances to the modern internet where ads are malicious, passive annoyances. Clicking on an ad no longer ruins my afternoon with a virus, but it does log and sell my data to the highest bidder. Nearly every ad on the internet is in bad faith.

Until we have better ads, I will block absolutely everything I can.

[–] [email protected] 9 points 7 months ago (1 children)

There's no such a thing as good ads. Not even before the internet.

[–] [email protected] 2 points 7 months ago* (last edited 7 months ago) (1 children)

I'm actually going to disagree there. Where I live there is a monthly magazine delivered free to anyone who wants it. The magazine is 100% adverts and is paid for entirely by the people advertising. It's very useful when you're trying to find a plumber of sell a car or whatever.

EDIT: But you were probably being hyperbolic and I will agree that I dislike to see adverts anywhere that I'm not actively searchibg them out

[–] [email protected] 1 points 7 months ago

In other words, the yellow pages.

[–] [email protected] 8 points 7 months ago* (last edited 7 months ago)

This made me discover freetube, which is ads free and an excellent way to cut on YouTube «  time sink » that Google is so good at, with its recommended tab, auto play feature, clickbait title.

[–] [email protected] 8 points 7 months ago

I read the announcements but I haven't seen an ad yet on any of my shit.

[–] [email protected] 95 points 7 months ago (3 children)

uBlock seems to have won the arms race, since whenever I had problems it worked again after updating it.

[–] [email protected] 8 points 7 months ago

Yeah, never noticed a thing of this "war" because of FF and uBlock origin.

It all just kept working, including on Youtube.

[–] [email protected] 11 points 7 months ago

I've never given Youtube a cent and I always use adblock, on the endpoints and my network, and I have had no problems watching anything I wanted on youtube. I guess you just have to mercilessly block ads at all levels to achieve dominance

[–] [email protected] 29 points 7 months ago

With unlock I didn't even know there was an arms race. Seamless performance the whole time!

[–] [email protected] 55 points 7 months ago

Keep using adblockers and don't surrender your digital freedom to big tech corporations. Also check out private frontends for YouTube (and other plattforms: https://www.privacyguides.org/en/frontends/

[–] [email protected] 16 points 7 months ago

Honestly, whenever I want to watch YT, I just open YT with uBlock Origin and SponsorBlock in a Private Tab. Haven't really noticed anything, and honestly it helps me to stop watching videos.

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