The meme doesn't really work. The working-class people who played football the most always called it football. Upper-class people at public schools (don't confuse this with state schools - in the UK, public schools are even posher and more expensive than private schools, and the name comes from letting anyone who could afford the fees in, not from any intention to educate the general public) needed to distinguish it from Rugby Football so they could make a rule against playing it, and invented the name Association Football. There's a tradition at public schools to shorten names in a particular way (Rugby football to rugger, buggery to bugger etc.) and when applying that to association football, it becomes soccer. Soccer has always been a term used to mock poor people who play football instead of rugby, so of course it's badly-received when people say it.