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If we were to make it too costly for US based companies to advertise would that bolster the "Buy Canadian" trip we're on. So Ford, Kraft, McDonalds etc can go fuck themselves.
Right?
While I love this idea, I'm concerned lobbyists would somehow figure out a way to get the Government to consider ads a service to internet users putting the tax burden on us. Imagine getting an ad followed by an email with a GST bill submitted to you and the CRA.
Or we could have a digital services tariff, charging a stiff fee on American techbro monopolists like meta Google reddit Apple amazon etc.
Also hits their ads, and then if they don’t like it they can pull out of Canada. This would open the space to domestic and non-us companies, and noncommercial entities like lemmy.
The American firms hold on because of the network effect and their headstart thanks to VC investments but if we break their network effect we can break our dependence on them. I believe europe is working on something along these lines.
Think big! Let’s really take those fuckers down.
That's…an interesting idea. I don't know how feasible it is, nor whether we want to be broaching taxation of virtual import/export. Open that can of worms and we have more to lose than gain. But if they open it anyway…
What? There is no reciprocal trade in ads - the US owned companies flood CDN airwaves with ads that drive consumption that feeds $$$ back to Murica.
CDN ads into the US are like fentanyl is entering the US from CDA. A rounding error from zero.
Maybe you'd like to think that through a bit deeper. Canadians getting price hikes on all the stupid streaming services many won't feel they can do without even now; the operating system(s) in which they're trapped; the games they (especially younger they who don't take this seriously) buy; cloud services and apps for their zombie phones; and enterprise software systems.
I didn't say ads, I just said "virtual" and virtual content/services are a huge U.S. export. That's a lot of additional wealth that could be drained from our economy for nothing. Tariffs are pretty impractical for online transactions not tied to physical goods, but they control the credit card system and swift so they'd have a broader shot at it than us.
It's those ads in either direction that are the small fries.
Wouldn’t it make more sense for Canadian companies to continue taking money from US advertisers while Canadian consumers stop buying US products?
Well... yes.
It's the profit trail this'd address. Make the measurable cost of sales too high so these carpetbaggers fuck off back to selling to already obese consumers (Muricans).
Give CDN industry a chance to flourish in the daylight rather thsn the shadow of economically dominant US competitors. Let's level the playing field.
Let's tariff their commercials