this post was submitted on 04 Apr 2025
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That's…an interesting idea. I don't know how feasible it is, nor whether we want to be broaching taxation of virtual import/export. Open that can of worms and we have more to lose than gain. But if they open it anyway…
What? There is no reciprocal trade in ads - the US owned companies flood CDN airwaves with ads that drive consumption that feeds $$$ back to Murica.
CDN ads into the US are like fentanyl is entering the US from CDA. A rounding error from zero.
Maybe you'd like to think that through a bit deeper. Canadians getting price hikes on all the stupid streaming services many won't feel they can do without even now; the operating system(s) in which they're trapped; the games they (especially younger they who don't take this seriously) buy; cloud services and apps for their zombie phones; and enterprise software systems.
I didn't say ads, I just said "virtual" and virtual content/services are a huge U.S. export. That's a lot of additional wealth that could be drained from our economy for nothing. Tariffs are pretty impractical for online transactions not tied to physical goods, but they control the credit card system and swift so they'd have a broader shot at it than us.
It's those ads in either direction that are the small fries.