I agree with you, but at the same time...who has an isp linked email anymore?
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As part of my degoogling I ended up on Fastmail + 1Pass and my own domain which is the endpoint for masked emails. It works great and no online services get my actual email address.
Enough people where they don't want to pay to support it. I think its better to use an isp email than use Google Gmail.
Personally I use proton though.
Meh, google is so much more convenient. I just put up with the fact that they have all my data lpl
This is what OP is talking about:
https://www.spark.co.nz/myspark/myinternet/email/xtra-mail-changes/
Interesting!
Spark is already one of the most expensive internet options. But many people have had the @xtra.co.nz emails for decades and if you leave Spark you lose access to your email (or, I guess, can keep it if you pay $6 a month).
Interesting they now want to discourage customers from being locked in to their service. Maybe they hope to compete on price by cutting this, or maybe the price per customer is too high as many people now use free options.