Are ya ready kids?!
I had a microwave-air fryer combo that broke last week. It's been agony trying to replace it because I bought it for $150, and now they're going for like...$300-$400. Even a solo microwave is like $180 for a decent one.
When did microwaves get so expensive?
That's because you're an infant. Used to be lots, like this one for an Amana Radarange. I was a teenager in '75.
I have because I watched 30 Rock and the first 3 seasons of that show have so much GE product integortion
Microwave companies twisting their nipples - and be like what are you going to do? not buy one? (laughs mynaically and spends marketing budget on cocaine)
I've never met anyone that doesn't know that Coke exists, but they still have ads everywhere. It's older than the microwave!
That's because cokes are consumables, so more ads might make you buy them more frequently.
That's my favorite kind of product, which doesn't need ads, because it just does the thing you want for a reasonable price, a.k.a. commodity goods.
Infomercial, early 2000's, around 1am. They cooked a Turkey.
I only remember being told to set it and forget it. I'm interested in this microwave competition.
Maybe this is it? I never paid all that much attention lol. So memory ain't too good
I imagine it's because their use is evident (no need to advertise what they do, since they've been common in households for the past half century), and they've likely peaked in terms of function. You can't really improve much beyond what we have now, the last great advancement in the microwave was probably the turntable for consumer units, and the moving fields that commercial units have. You're limited in power output by the outlet you plug it into, so "faster cooking" is a no-go (unless you stuck a 240v plug on the end, and good luck getting that to fly with your average consumer in the US, we already find those annoyingly sparse for dryers and ovens and such) -- what else can you innovate to differentiate your microwave from every other microwave on the market?
One could almost say the same thing about cars. But there are ads for those everywhere.
But similarly, you never see an ad for a stove/oven anymore.
I think you’ll occasionally see an ad for a fridge or washer/dryer but it’s usually actually an ad for a local appliance retailer. The manufacturers themselves don’t seem to make ads.
I imagine, the difference is that profit margins are higher for cars and they're more of a status symbol, something you're seen publicly with.
Cars are also consumable.
It's because demand is inelastic. Every household needs one. No more, no less.
They can rebrand, make it a lifestyle thing. Like how convection ovens got rebranded into airfryer.
The main difference between an airfryer and traditional convection oven is less space to heat (i.e heats up quicker) and the heat is on all the time. A conventional convection oven will cycle the heat on and off. So yeah, the same core technology, but with different tradeoffs.
Feels almost obligatory to post this
Quick question, is there just one "air fryer" manufacturer that sends out blank units to other distributors for branding and final design? Because I've seen dozens of air fryers in my life and they all have almost the exact same shape as the one on the vid's thumbnail dispite being branded entirely different.
what else can you innovate to differentiate your microwave from every other microwave on the market?
My ideal microwave:
I have never needed to use power variation, defrost settings, popcorn button, or any of the other junk.
Innovate through simplicity. Less features means less to go wrong, and cost savings that can be put into either making it cheap or improving component quality.
popcorn button
I discovered the existence of those on online forums, it literally blew my mind. Manufacturers engineering microphones in microwaves because US people can't be arsed to stay for two fucking minutes next to the oven. Fucking unbelievable.
Pretty much agree, would probably prefer 700w myself. Get rid of the damn clock too. There are commercial grade ovens like this. The consumer ones are packed full of total crap (looking at you motorized rotational platter). I've always wondered why a couple of infrared thermometers to allow for a closed loop heat cycle hasn't been done though. I think I'd like that if it worked halfway decently even if just for soup/liquid (more homogeneous).
Turntable is fine, never had trouble with ours.
It's handy if you can place what you're heating offset from the centre. Moves around more in the unit and prevents hotspots/coldspots.
Also, a single fucking ding when it's done. I don't need it to beep five fucking times goddamnit I HEARD YOU
Ours screams on completion. Even when you stop/open the door, it will 'sing' the whole song....
For a dial, Ding is assumed :)
All i care about is that it's stupid. After that, 1000W and a +30s button.
My current microwave has a dial with 5deg rotation per minute. So hitting 30s often just turns it off. Was super cheap though so 🤷
Must be a proper chunky dial that actually controls the circuit then.
I like that, but would also accept 'cook by wire' where the dial sets a time digitally. Cost would go up though...
Could I tempt you with:
Does it also need to connect to my wifi and won’t operate unless it can dial home?
Yes, but only on 2.4Ghz (despite that being the frequency the magnetron operates at, so it interferes with itself) and only with WEP encryption.
I briefly rented an apartment with a microwave that was also a toast oven. Grandet, it had a dumb, slow, digital screen to control. But it was really nice inside. There was no turn table but still heated everything evenly, and due to its size, it was much more efficient that a normal oven at baking. The door also opened forward like an oven.
That is to say, I agree with you thst I want a dumb dial, but there are some nice features out there that I wouldn't mind having.
Hold up. Most of what you described was just a toaster oven. You're saying it used microwaves but could also toast? I need to see this magic machine.
You want a commercial microwave, basically, except the wattage will often be higher. Try restaurant auctions for a cheap(er) one
My mother picked up what can only be a commercial microwave for her house. More than 30s and your food is on fire. The sweet spot is so incredibly small that I can't for the life of me get food that's a comfortable temperature out of it. I clearly do not have the credentials to operate a commercial microwave. Good band, though.
Most I've seen are the 1000W, 1200W+ monsters with triple digit prices - even 2nd hand.
Just need a regular home microwave (ours was £30 with the useless features), but dumber 😅
I'd modify our own existing one but the jank would not be safe nor attractive...
Is 1000w a monster? Half of my microwave food asks for 1000w
Might be the area.
Our current is only 700W and rarely will you find instructions that go that low. It's old and cheap. Most things assume 800-900 and don't list anything higher.
1000W seems to be the turnover point here. Can still get a domestic at that range, but they are a little rarer. Also pricier and often part of a combi grill/convection unit.
In the US 1000W is the norm for home microwaves, and there are commonly available ones that are 1200W
800W is very much a standard for a home microwave in the UK and what the average consumer would expect. 1000W is also popular, though.
As for the food, it doesn't "ask" for 1000W - rather it tells you the time for 1000W, and it is up to you the consumer to add or remove time based on the power of your own appliance.
Part of the reason food manufacturers like to stipulate 1000W on microwave meals is so that they can advertise "Ready in 2 mins!" on the front of the carton - that time being made shorter with higher microwave power - so it's in their marketing interests to calibrate against a higher wattage.
Cooking food on lower power for longer can sometimes give better results, as you will get a more even heating and reduce hot/cold spots.
Great Caesar's ghost!