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Tesla pulls out all the stops as Cybertruck sales grind to a halt (www.arenaev.com)

submitted 3 days ago* (last edited 3 days ago) by [email protected] to c/[email protected]

497 comments fedilink hide all child comments

Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] [email protected] 17 points 3 days ago* (last edited 3 days ago) (3 children)

It's the price. I want a truck, not a Cadillac with a bed. A truck is meant for work not be a pavement princess. $50k was already high and the truck market is still stupid on price with most trucks going over $60k and Cybertruck starts at $75.5k. If the price was what Elon said when he announced the Cybertruck, it would be flying off the shelves $40k

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[–] [email protected] 11 points 3 days ago

got treasure money now, no need to sell overpriced junk

[–] [email protected] 16 points 3 days ago* (last edited 3 days ago)

Turns out the group of people who look at mid nineties Laura Croft and think “that low polygon count asthenic is exactly how I like my women and trucks, I’ve got lots of disposable income to buy a truck that can’t do many truck things well, and I’m glad a far right ketamine fueled tech bro is running the company!” Is a small number of people.

[–] [email protected] 141 points 3 days ago (12 children)

The best thing they could do for their sales is get rid of all ties to Elon Musk.

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[–] [email protected] 321 points 3 days ago (12 children)

This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

[–] [email protected] 68 points 3 days ago (4 children)

Just wait till DOGE start requiring it for all government vehicles

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[–] [email protected] 26 points 3 days ago (8 children)

I mean off the bat that's one of the worse combinations of people/product I've ever seen. I mean off the bat electric car's target market is people that want to think they are doing something better for the environment.

So... then the guy making them goes loudly in the "fuck the environment" group.

To top it off though, Cybertruck itself always confuses me. I don't know who the target audience is. The original tesla's I could look at and think, that's a cool car, if they ever came down in price I'd be interested.

Cybertruck you look at and think... What a car would look like if you scaled up games from the 32/64 bit console era and made them HD without increasing the polygon count.

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[–] [email protected] 180 points 3 days ago (7 children)

"niche market," is a way of saying they made a bad product few want.

pickup trucks are hardly a niche product especially in the us

[–] [email protected] 115 points 3 days ago (17 children)

I don't think I'd call that thing a pickup. I'm not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.

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[–] [email protected] 50 points 3 days ago (31 children)

It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.