this post was submitted on 21 May 2025
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[–] [email protected] 2 points 2 days ago* (last edited 2 days ago) (1 children)

Not hard at all. Scientology used to do it with L. Ron Hubbard books all the time. It only takes about 5,000 copies.

https://www.novlr.org/the-reading-room/the-new-york-times-bestseller-lists-explained/

Amazon has Tapper's book for $27. 5K copies would be $135,000.

I could personally do that and wouldn't even max out my credit. CNN wouldn't blink about it.

[–] [email protected] 2 points 2 days ago

For the comparative cost of a normal person going out to lunch.