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Cloudflare CEO warns AI and zero-click internet are killing the web's business model (www.techspot.com)

submitted 1 week ago by [email protected] to c/[email protected]

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cross-posted from: https://lemm.ee/post/63572836

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[–] [email protected] 11 points 1 week ago* (last edited 1 week ago)

This just isn't true, though. Obviously it's true of more savvy users and old internet fogeys, but cost-per-click on ads just is not all that high.

Billions of people do click ads. These clicks are worth in the realm of hundreds of billions of dollars. There's a big demographic gap here where half of users happily click ads all day long, and half actively avoid them. A lot of advertising is sneaky, too, it's not all a big banner with a legally required disclaimer, a lot of it the algorithm being 'adjusted'. So we probably all click a lot more ads than we care to realise

Just do any ad campaign on Facebook or Google, and with very little effort you can absolutely generate a lot of traffic.

People demonstrably do think that way, young and old alike.