this post was submitted on 18 Nov 2024
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[–] [email protected] 0 points 4 weeks ago* (last edited 4 weeks ago) (1 children)

The thing is, I'm pretty sure the overwhelming majority of the data is effectively worthless out of the online advertising grift. It's thoughtlessly collected junk sold as data for its own sake.

It works because no one working in advertising knows what a human beings is.

[–] [email protected] 0 points 4 weeks ago

my strong impression is that surveillance advertising has been an unmitigated disaster for the ability to actually sell products in any kind of sensible way — see also the success of influencer marketing, under the (utterly false) pretense that it’s less targeted and more authentic than the rest of the shit we’re used to

but marketing is an industry run by utterly incompetent morally bankrupt fuckheads, so my impression is also that none of them particularly know or care that the majority of what they’re doing doesn’t work; there’s power in surveillance and they like that feeling, so the data remains extremely valuable on the market