Leftism
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Maybe you should call on the candidate to have less bad positions than try to call on voters to support them despite their bad positions. For some reason 'she's electable if you vote for her' seems to keep being a losing strategy.
Reminder - Americans didn't just vote "no" on Kamala Harris because she had bad positions. They also voted "yes" for a guy with 34 felony convictions and almost no positions except "immigrants are bad". He vastly fails the standard you're applying to Harris. I think the two most likely reasons the election came out the way it did are A) it was rigged by Republicans, or B) a vast swath of America is incredibly fucking stupid. Option B seems a lot more rational to me.
Democrats shouldn't be trying to get Republicans to vote for them. We know who they are. They've told us over and over and over again. Forget them. Work on turning out your base, and the independents, and people who don't normally vote. Have a strong, populist message and a solid narrative.
MAGAs gonna MAGA, but lots of Republicans are fed up with Trump and voted for Harris this year (or at least said they were going to). I don't see how it was a mistake to try.
There was zero defection from the Republican vote from 2020
https://lemmy.world/comment/13311099
Democratic strategists keep refusing to learn the lesson that presidential elections are about driving turnout. Centrist swing voters are a red herring and the way to win is to enthuse the base. Her positions failed to enthuse the base and so they were bad. It's much easier for the right to enthuse the base because their base is morons who are going to project whatever they believe onto the candidate as long as they dog whistle enough.
Trump is horrible and wrong, but he had a solid message. I could tell you what he's about in 5 minutes without having to think about it.
What could you say about Harris besides "she isn't Trump"? She wants an opportunity economy? What is that? How would it work? Why was she even running?
Refusing to wat?? Driving voter turnout was probably the central theme of the whole Harris campaign. Maybe not in enough memes, I dunno.
Maybe if you get enough celebrities to endorse you, that'll drive turnout. Oh, and the Cheneys. Because everybody loves them.