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'Knowing Steam players are hoarders explains why you give Valve that 30%,' analyst tells devs: 'You get access to a bunch of drunken sailors who spend money irresponsibly' (www.pcgamer.com)

submitted 20 hours ago by [email protected] to c/[email protected]

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[–] [email protected] 28 points 15 hours ago (1 children)

I wondered which studio would be bold enough to do blatantly insult an entire marketplace of potential customers, but it's just some guy.

Chris Zukowski.

I am a game marketing consultant and strategist. I have helped Games-as-a-Service companies, indie publishers, and small to single-person teams understand their audience and communicate with them in a more personal way.

Funny way to communicate with your clients audience mate, calling us all "a bunch of drunken sailors"...

I specialize in optimizing your marketing for the Steam algorithm

Ah, so you're part of the reason nothing has a soul any more. Got it.

[–] [email protected] 7 points 14 hours ago* (last edited 14 hours ago)

Bill Hicks evergreen marketing bit is as relevant now as it was in the 80s.