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Why hasn't Apple created its own ISP or Mobile Operator? (lemmy.zip)

submitted 5 days ago by [email protected] to c/[email protected]

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I know that Apple doesn't typically enter into business by buying an established company in the sector, but rather does so in its own way, either by creating a company for that purpose and/or partnering with another company in that sector. There are examples of this, such as the Apple Card, Apple Studios, and Apple Energy, although the latter is only used internally.

But I've wondered why Apple hasn't launched its own ISP or Mobile Operator? For example, Google has one called Google Fiber and its mobile operator called Google Fi, although it's actually an MVNO.

The closest thing I've found to an ISP or Mobile Operator is Apple's 20% stake in Globalstar, which allows Apple devices to send an SOS message to satellites. I'd like to know if Apple has a division or subsidiary that is an ISP or mobile operator for internal use, or if they haven't wanted to venture into it due to the risks that may exist in that sector.

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[–] [email protected] 0 points 5 days ago

The solid decision to stay out of that business was made when Jobs signed the deal with AT&T for the iPhone. Apple handles the device. AT&T handles the network. This ensured iPhone would not get bogged down by carrier software, branding, etc.

By contrast, Android launched on carrier devices, like the T-Mobile G1 and Verizon Droid, and Google has gotten deeper into those devices over the years, from app stores to messaging. Taking on the carrier role is in line with that creep and Google’s mission to access and use the world’s information.