this post was submitted on 14 Feb 2024
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To me it means what it says... They had some expectations and they didn't reach it.
At the end I guess is open to interpretation, but expectations sometimes are out of reality... some times they go higher either to sell it to inversors or they simply over estimate...
I wouldn't go as far as reading as them saying it didn't sell well, more like they expected more....
But Ok I admit it could be considered as such...
As someone who deals with business analytics/ budgeting, "not meeting sales expectations" is a 1:1 translation to "bad sales." Sony has R&D, manufacturing, and other "static" costs that need to be recouped with more unit sales--decent isn't enough when you're balancing everything around great.
(This translates to much of peak-covid -> "post"-covid business decision backlash. So much short-term thinking based on the economy being temporarily on crack with everyone at home).