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Gearbox CEO Randy Pitchford says his hopes on Epic Store were 'overly optimistic or misplaced'
(www.tweaktown.com)
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As has been pointed out by many other people in this thread, this is untrue.
If you are providing a Steam key, it has to be the same price as Steam. Otherwise, you can set whatever price you want (e.g. if you were selling on both Steam and Epic - like Borderlands 3, which frequently had sales on Epic where the price dropped below the Steam price)
https://partner.steamgames.com/doc/features/keys
It's even fine to sell your Steam keys at a lower price in another place - as long as you're planning to have a similar sale on Steam at some similar time.
TL;DR: Games sold on Epic could be any price they want. They're no different to Steam, in general, because that's what publishers choose.