this post was submitted on 18 Aug 2024
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I think cereal is brought in to demonstrate the absurdity of the situation, where something so basic as worker's or renter's rights are non-existent but somehow energy already has went into something so stupid as cereal, which indeed nobody cares about.
I think it’s more because in American anti communist propaganda the ability to choose between different brands and varieties of products was often highlighted as one of the great strengths of capitalism. It is certainly a benefit of markets over poorly run centralized economies, but there’s everything from market socialism to centralized economies that place more emphasis on ensuring consumer satisfaction.
But yeah it’s often a thing that new socialists in America mock
It's more about how one of the big reasons America is supposed to be great is all the options you have. 40 brands of cereal is worth it all, is it not?
Not to mention the huge variety of great cheeses, wines, beers and deli meats you should be responsible and not waste your money on.
I'd have thought that the emphasis is on the 40 brands vs 3-4 companies. So the theme is partially the illusion of choice but mostly it underlines the inherent problems with current capitalism.
Increasingly your money is being funneled into fewer and fewer hands. While marketing/advertising maintain the illusion of diverse companies with individual character/ethos.
This combination is repeated in some form or other time and again.
The intention here is more variety is more good, but it's a hollow variety because all of the food is owned by like three corps.
You can't protest with your dollar if all of the available food will just end up sending your money to the yacht fund.