Maybe I'm too old to be a good judge of what good hair looks like. That hair, especially with the large chunks (instead of just frizz) of flyaways looks dirty to me. Maybe it's an artifact of the photoshopping?

If people are into it, awesome.

If people aren't, and he loves it, still awesome.

My gut reaction to seeing it is "dirty" (rightly or wrongly), and on a dating app where left swipes are based on gut decisions in a fraction of a second.

I don't think there is anything wrong with the guy, and I think switching the format is good, because you can't dismiss a billboard as quickly as a tinder profile.