We did get a bunch of ecologically vital riverside tree planting in Scotland recently, not for environmental reasons but to protect holiday cottages and replenish salmon populations for fishing. So at the very least we can get them to do the right thing by convincing them its for their own benefit.

I dont think so. This approach would require fundamentally that the appearance aspect and the doing aspect overlap in a relevant way. But appearance happens in these events and with media present. It doesn't happen in day to day, where for instance people need more wheelchair accesible spaces. I mean people with wheelchairs will definetely notice, but their voices tend to be systematically marginalized

Judging by the actual toffs I've known sufficiently well, they get taught during their time in Public School as teenagers to separate presentation from their true thinking and desires, i.e. their true identities.

They'll do what they think they can spin as the right thing whilst being seen, but outside that, all bets are of (it really boils down to the kind of person behind the mask).

I think expecting to change their identities through forcing them to wear certain masks is like expecting that repainting the façades of a Potemkin Village will magically make the real buildings appear behind them.