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Does anyone have an explanation for why Millennials would consume the most physical press out of all the demographics?
Elder millenial,
I like physical books as a way to disengage with with the digital, which I am almost always using otherwise in some form or fashion . Maybe that's it?
I think this chart is %change from before covid to after covid. This chart doesn't say they are consuming most physical but they have increased the amount of physical media since covid. But then why no negative percentages?
Maybe I'm confused 😕
It is the percentage of people that have started (or increased) consuming that type of content. So 19% of millennials started consuming (more) physical media. It says nothing about the millennials that stopped or consume less or the same as they did before.
Thanks i understand now. These graphs could definitely be a little more clear.
Edit: i actually looked again, and it does explain what its showing, i just think i and others have already glanced past the writing after all the other information at the very top.
Just a guess, but I assume magazines are part of physical press. I know a lot of millenials (according to this definition of millenial) who buy magazines for their interests, be it music, games, geology, astronomy or history. A lot of times it overlaps with having been in tertiary education and I assume Gen Z would show similar statistics if you asked someone who was pursuing a masters degree or a doctorate.
It's the hipster thing to do