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I mean. Reagan was literally a movie star. Kennedy wasn’t exactly hideous. Clinton was charming. (Bill, not Hilary.)
Lincoln had a sort of ruggedly handsome look (and to be blunt he was buff as hell- a skilled wrestler, he was known to toss townspeople. For reasons…)
And there’s Obama.that dude will rock a tan suit like nobody’s business.
In fact, the only president of recent memory I would say was straight up hideous was Trump. But even that is part of his “brand” or something.
(Though seriously. Dude can afford a tailor. He should look one up.)
Edit: I’d ask where Bernie has been the last few hundred years, but I guess someone has to actually do their job in Washington.
Nixon would have easily won reelection if not for the advent of political debates being televized. Kennedy was so charming and charismatic next to Nixon's sweaty and brutish appearance that his poll numbers skyrocketed. I would argue that is the likely beginning of the 'beauty contest' as we're claiming it. Unfortunately it's for good reason. In global politics, charisma and physical beauty or charm plays into negotiation. Whether people like it or not, physical attraction is a guiding force in our natural selection and social psychology.
I’d suggest people were always concerned about attractiveness. Pre-televised debates they used radio broadcasts.
I imagine if you sounded like a goose being strangled, you would be disadvantaged to some one with that golden voice.