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Linux is a family of open source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991 by Linus Torvalds. Linux is typically packaged in a Linux distribution (or distro for short).

Distributions include the Linux kernel and supporting system software and libraries, many of which are provided by the GNU Project. Many Linux distributions use the word "Linux" in their name, but the Free Software Foundation uses the name GNU/Linux to emphasize the importance of GNU software, causing some controversy.

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Linux and public awareness (ads, trailers etc) (lemmy.world)

submitted 5 months ago* (last edited 5 months ago) by [email protected] to c/[email protected]

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Hear me out, the big players in the Linux space I.e. Canonical, Red Hat and SUSE could release trailers commercially on TV and social media to general users who may not be tech savvy or have a "basic windows" lingo in IT.

I know what you'll say "Granny smith and Dave the accountant aren't gonna care". That's fair but the adverts could outright say about how MS is a nortorious privacy invader and that you and your family could save spending more money on a supported Win 11 laptpp by just upgrading to Ubuntu or Linux Mint on one you already own with carefully simple instructions.

I understand that they use YouTube, I'm just talking about more traditional sorts of advertising, these firms are pretty big in the enterprise server space and considering they offer desktop versions of their respective distros, you'd think they would try cater to that market as well.

TLDR : Big corpo has money, advertise their distro, make them a better alternative.

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[–] [email protected] 21 points 5 months ago (1 children)

Canonical and the others don’t make money from individual users. They get money from companies so there isn’t really any incentive to make tv ads. What would be more likely would be hardware manufacturers like tuxedo to do this. I know tuxedo does magazine ads but not sure if they have the budget for tv.

[–] [email protected] 10 points 5 months ago (1 children)

Tuxedo is part of Schenker, so if they invested heavily into ads they would probably first advertise their Windows counterparts as that market is much bigger. Linux laptops are a niche within a niche so targeted ads make more sense imo.

[–] [email protected] 3 points 5 months ago (1 children)

To add, Linux only just hit 2% market share, and that was big news. General advertising wouldn't pay off until it becomes a more mainstream consumer purchase factor.

[–] [email protected] 9 points 5 months ago* (last edited 5 months ago) (1 children)

Linux only just hit 2% market share

That's steam players, linux on desktop is estimated at 4%, and 6% if you count chromeos.

[–] [email protected] 4 points 5 months ago

Ah, thanks. Still, a relatively small share, but it's good to have correct info