this post was submitted on 26 Jan 2024
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Electric Vehicles

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Despite the bad press, half of America is still considering an EV or hybrid car — they just want them to be cheaper (www.businessinsider.com)
submitted 9 months ago by [email protected] to c/[email protected]
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Claims that electric vehicles don't have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It's another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

"These are not the same kind of customers who created the initial EV market," GBK President Jeremy Korst told Business Insider in an interview.

…

"These are later adopters, and because of that, they're not as driven by innovation or even design," Korst said. "They have more functional needs, and they're much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, 'how do I charge so what's that going to take? How much time is it going to take me?'"

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[–] [email protected] 0 points 9 months ago* (last edited 9 months ago) (1 children)

There's no such thing as a manual transmission with an EV though...? The purpose of a transmission is to make best use of the power band of a combustion engine, an issue that EVs don't suffer as they are able to provide maximum torque at zero RPM. At the end of the day, all you're ever gonna get is some gimmicky fake manual mode.

[–] [email protected] 0 points 9 months ago (1 children)

Fine I can do without shifting. (TBH I don't miss it that much anyway in EVs since the instant torque makes up for it.) Just give me my pocket-sized roadster EV, please.

[–] [email protected] 0 points 9 months ago* (last edited 9 months ago)

Fair enough! But yeah, definitely let me know when there's an EV that meets your other criteria, I'll be right there in line with you to get one, haha