this post was submitted on 26 Jan 2024
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Electric Vehicles

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Despite the bad press, half of America is still considering an EV or hybrid car — they just want them to be cheaper (www.businessinsider.com)
submitted 9 months ago by [email protected] to c/[email protected]
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Claims that electric vehicles don't have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It's another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

"These are not the same kind of customers who created the initial EV market," GBK President Jeremy Korst told Business Insider in an interview.

…

"These are later adopters, and because of that, they're not as driven by innovation or even design," Korst said. "They have more functional needs, and they're much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, 'how do I charge so what's that going to take? How much time is it going to take me?'"

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[–] [email protected] 0 points 9 months ago (1 children)

I go on road trips for vacation. like 700+ miles in the day road trips. I wouldn't consider an ev right now because I have range anxiety and charging stations aren't as ubiquitous in the rural areas. if you stuck charge stations at every rest area on the interstates (the ones some states haven't closed yet), I dunno maybe but there are still big stretches of land out there that aren't close to an interstate let alone a rest area.

give me an ev that can go 700 miles in 12 hours and I might consider it.

[–] [email protected] 0 points 9 months ago

If you take one or two vacations a year, rent an ICE for the trip.

Our last car was 12 years old and we did a 2,800km trip in a rental because we didn't want to run the risk of breakdown in the middle of nowhere.