Constantly trying to thread the needle of "my target audience is not other communists but "vibes based" leftists, punks, skaters, goths, etc.
Yet I am definitely not afraid to speak my mind, to be openly and unapologetically political. Yet I fear this will only end up alienating more than it will agitate or educate. We lack time, we lack will, so we need space, we can't build will without space. Space means culture, culture has been entirely co-opted by the system, thus you need to create a line of flight to the space (Deleuze), we can do this by working towards deterritorizing the "underground" (counter culture). In this way the 'brand' super structure itself can be detourned, re-worked into a rhizome, ergo "HOUDINI".
But thats all pretty heavy shit and I worry that the openly political nature of the detournément will alienate before the rhizome can grow. For example someone I consider to be one of the most important voices in the gaming space as it relates to the medium as an art form, that person offered to write some articles for the brand, to grow the rhizome so to speak.
This person is not openly political and I wonder to myself, does he not see the level of political discourse I attempt to engage in? If not, will learning of that push him away, limiting the growth and shrinking the space, thereby lowering the will?
Don't hide it, explain dialectical materialism and if they react negatively than mark them down because they're probably irredeemable. Remember: People don't change and if the idea of applying science to politics is poison to them there's a very good reason for that.
You can give them a chance after, just don't be surprised-pikachu-face when they all of a sudden start behaving like a nazi out of the blue.