Repeating my other reply verbatim yet again as you keep copying and pasting the same exact comment:
First, to be clear, this isn't so much "press" as a blog entry. Second, there are only so many mentions of "rust cultists" and "my rust" I can read in a blog before losing interest.
If you are comfortable with negative numbers, then you are already comfortable with the idea that a number can be tagged with an extra bit of information that represents a rotation. Complex numbers just generalize the choices available to you from 0 degrees and 180 degrees to arbitrary angles.