I hate these new logos these corporations make, the old jaguar logo looked like power the new one looks like some weird startup.
this post was submitted on 20 Nov 2024
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/uj Technically this is their new logo:
J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.
Either way, though - it’s still..
/j
..pReTtY fArKiN’ sToOoPiD.
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(6 replies)
Their logo doesn't have a jaguar and their car commercial doesn't have any cars. Fuck it, whatever
They went from luxury car company to mediocre smartphone brand
You're all making fun of it but this new style did exactly what it intended to do. Everyone is talking about them now.
If only they sold stuff that the people talking about it could afford in the first place, maybe that'd boost their sales.
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(3 replies)
Yeah, for a whole 2 hours, until everyone moves on to bitch about the next thing and then Jaguar are stuck with the shitty new logo no-one recognises for long after that.
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(4 replies)
JaGUar
Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?
That's impressive, haha.
It looks like an off brand sportswear shirt you'd find on an African market.
GUys I'm from ~~2040~~ 2035, here's Microsoft's logo
MS corporate comms army did a sik job getting across those inscrutable monolith vibes, I bet when it launched they all clapped (even though clapping is in performance reviews)
BONUS: heres Amazon, Faceberg and Nvideo too (yay diversity)
spoiler
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(2 replies)
I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn't one good design element in this.
I think they want people to focus on the "agua" and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.
The "a" is the worst part for me. You can't see those little stubbs at a distance. So it reads JoGuor at a distance. They didn't just fail to create a good logo, they failed to preserve the name. One bit of advice I always give is "imagine this logo on the back of a golf card or a Pride brochure. If the logo isn't crisp and readable in black and white in a 1/2 inch square then it sucks." This design fails that test. Not just because of the messed up "a" but the wide spacing makes those unreadable "a"s even smaller than if the letters weren't so widely spaced.
It doesn't say "car" at all either; no elegance or prestige. The old logo was sexy. New one looks like a logo for bottled water or something.
Edit: it's like going from James Bond to ~~Austin Powers~~ Inspector Gadget
Austin Powers has style. Crazy 60s style but style.
Ya, I wanted to use a bland spy but there aren't any-- I was going to use the Spy vs Spy guys because they are the most generic-looking, but ultimately I kept Powers because while he is stylish and fun, he is also really immature and the logo looks immature to me.
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(2 replies)
Tata cat.
Insiders might get it.
rimshot
JOGUOR
Could JOGUOR become the new KN?
I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It's got the personality of unfinished drywall.
Honestly I think unfinished drywall has more personality. It’s utilitarian and rough around the edges, without the shiny surface veneer.
That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.
The pouncing jaguar is so visually powerful
It should be those puprple and yellows of Corporate Memphis
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(1 replies)
You were supposed to remove the text...
JaGUar
Changing things for sake of changing things. Like Microsoft with every moronic "update".