My first reaction was, "her?". But the more I read on (until the paywalled) the more I liked the idea. Her Younger audiences must feel alienated & dejected by the popular discussions on climate change. This could reinvigorate a newer demographic into action instead of apathy/doomerism.
I just wish they don't dwell on "every little helps" BS and hold big corporations & governments responsible to make a change. Not sure if this article mentioned it, its paywalled. 🤷♂️