this post was submitted on 21 Jul 2024
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How do the algorithms of Facebook and Instagram affect what you see in your news feed? To find out, Guardian Australia unleashed them on a completely blank smartphone linked to a new, unused email address.

Three months later, without any input, they were riddled with sexist and misogynistic content.

Initially Facebook served up jokes from The Office and other sitcom-related memes alongside posts from 7 News, Daily Mail and Ladbible. A day later it began showing Star Wars memes and gym or “dudebro”-style content.

By day three, “trad Catholic”-type memes began appearing and the feed veered into more sexist content.

Three months later, The Office, Star Wars, and now The Boys memes continue to punctuate the feed, now interspersed with highly sexist and misogynistic images that have have appeared in the feed without any input from the user.

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[–] [email protected] 6 points 3 months ago

Of course, young men were starting to be much too peaceful and open-minded.

[–] [email protected] 19 points 3 months ago* (last edited 3 months ago) (1 children)

So these algos they time how long you look at things when scrolling. So to begin, sure there's no user input, but the mere act of looking unless controlled to be exactly the same on everything is in fact input.

Getting a sexist thing and lingering on it for an extra 5 seconds tells the algo you engaged with the sexist thing so send them more sexist things.

Edit: it shouldn't be serving it up at all, but that's how this can happen.

[–] [email protected] 4 points 3 months ago (1 children)

I wonder if they did any other Internet activities on the phone at all too... I don't know for sure if it matters, but I wouldn't be surprised if Facebook can track where you go or have been on the Internet to some degree.

[–] [email protected] 7 points 3 months ago* (last edited 3 months ago)

Absolutely, that's the whole tracking ID thing.

Apple makes that required to opt in now, I don't think that's the case in all Android devices yet though?

[–] [email protected] 12 points 3 months ago

One of the rules of the Internet is "unsubscribe from the defaults."

[–] [email protected] 29 points 3 months ago (5 children)

When I first joined Internet communities as a preteen, I just followed forums that interested me and got exposed to whatever people happened to be talking about on those forums.

Why, oh why, has the world decided that we need recommendation algorithms at all?

[–] [email protected] 1 points 3 months ago

Corporations realized infinite growth is unnatural and had to engineer a way to keep themselves marketable for rabid investors. Lo, and behold.

[–] [email protected] 11 points 3 months ago

The algorithms aren't there to improve the user experience they're there to increase user engagement. People engage with things positively and they engage with things negatively. The algorithm doesn't care.

Why is every third Reddit post someone "accidentally misspelling" or otherwise humorously butchering a post title? Because people comment on it.

[–] [email protected] 2 points 3 months ago

And many people are refusing to leave Twitter, Facebook, Reddit, etc. due to those very same algorithms are not being present on Mastodon, Lemmy, etc.

[–] [email protected] 4 points 3 months ago

to make money

[–] [email protected] 38 points 3 months ago* (last edited 3 months ago)

I think they vastly underestimate how many things Meta tracks besides ad tracking. They're likely tracking how long you look at a given post in your feed and will use that to rank similar posts higher. They know your location, what wifi network you're on and will use that to make assumptions based on others on the same network and/or in the same location. They know what times you're browsing at and can correlate that with what's trending in the area at those times, etc.

I have no doubt that their algorithm is biased towards all that crap, but these kinds of investigations need to be more informed in order for them to be useful.

[–] [email protected] 13 points 3 months ago (1 children)

we opted out of ad tracking so it could not tell what we were doing outside of the app

[–] [email protected] 6 points 3 months ago

Or so it said.

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