I'll show you how we got here. Ready for this.
We should make the internet as toxic and hostile to anyone using ads as possible because soon as people make money online through ad revenue it will grow so large we can never stop it again among other problems like looking away content and enshitification. Digitally copy and pirate all things that make money through ads. Make them pay for stealing your time and making everything worse. Every time we see an ad, make 5 posts or comments about how that product or service or thing gave you cancer or stared a fire or is haunted. Chase the bankers out of the temple with a whip.
And then people will say "but what about the content creators they need to get paid"
You can't have both. You cannot have people earning money online through ads and an internet where ads don't become the sole driver of all things online.