this post was submitted on 22 Apr 2024
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Many more people are jumping from one streaming subscription to another, a behavior that could have big implications for the entertainment industry.

Americans are getting increasingly impulsive about hitting the cancellation button on their streaming services. More than 29 million — about a quarter of domestic paying streaming subscribers — have canceled three or more services over the last two years, according to Antenna, a subscription research firm. And the numbers are rising fast.

The data suggests a sharp shift in consumer behavior — far from the cable era, when viewers largely stuck with a single provider, as well as the early days of the so-called streaming wars, when people kept adding services without culling or jumping around.

Among these nomadic subscribers, some are taking advantage of how easy it is, with a monthly contract and simple click of a button, to hopscotch from one service to the next. Indeed, these users can be fickle — a third of them resubscribe to the canceled service within six months, according to Antenna’s research.

“In three years, this went from a very niche behavior to an absolute mainstream part of the market,” said Jonathan Carson, the chief executive of Antenna.

Non-paywall link

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[–] [email protected] 5 points 6 months ago (1 children)
[–] [email protected] 2 points 6 months ago

We be consistent on the high seas, yarg.

[–] [email protected] 4 points 6 months ago
[–] [email protected] 9 points 6 months ago

[Streaming services raising prices, producing garbage, canceling good shows, losing access to shows, straight-up deleting entire shows for a tax write off.]

"Why have consumers suddenly changed in only three years??? Inexplicable!"

[–] [email protected] 21 points 6 months ago (1 children)

This is a good thing. No matter how they try to paint it. I only stuck with some when interest and content waned because I was grandfathered in. When Netflix etc. took that away it made dumping them an easy decision. Not an “impulsive” one. There’s no point in being loyal to these companies. Especially when they pulled this shit after previously they claimed we were locked in on that pricing and started forcing ads. Greedy bastards.

[–] [email protected] 2 points 6 months ago

Netflix is the only one I don’t cancel but I get a free sub through my provider. The rest come and go at my whims.

[–] [email protected] 4 points 6 months ago (1 children)

Stremio + Torrentio + Real Debrid is my favourite streaming service.

[–] [email protected] 2 points 6 months ago

Love it. My only issue is some older things I want have really shit quality when I know there are better versions out there. I use it in conjunction with my own offline cache for full coverage.

[–] [email protected] 12 points 6 months ago

Not a chance that's gonna last. The next step is you must buy 3,6, or 12 months at a time. We already have streaming services doing channels and ad breaks. Cableless TV will be the circle completing.

[–] [email protected] 21 points 6 months ago

Americans are getting increasingly impulsive about hitting the cancellation button on their streaming services

GOOD.

[–] [email protected] 7 points 6 months ago (2 children)

site:github.com radarr sonarr docker

[–] [email protected] 5 points 6 months ago (1 children)

The hard part is saving for all the expensive hard drives. That's my next step.

[–] [email protected] 3 points 6 months ago* (last edited 6 months ago)

You can use the money you saved by cancelling your streaming services. assuming an average of two streaming services thats like £22 a month.

Secondhand electronics shops sell used hard drives dirt cheap.

I wouldn't trust those drives with any data i want to keep but if it's just movies that could be redownloaded then who cares?

A couple months down the line you could add redundant drives and then re-downloading isn't even a consideration any more. dead drive? pull it, replace it, sync... done

With the added benefit of improving your server management skills

[–] [email protected] 3 points 6 months ago

no docking for me thanks /s

[–] [email protected] 7 points 6 months ago* (last edited 6 months ago)

Well, the true economics of the subject considering the entire market are than a 1 month VPN subscription is cheaper than the cheapest subscription of a single one of these services.

It would be interesting to see the graph of VPN # of active subscriptions next to streaming service # of active subscriptions for the last 2 years.

[–] [email protected] 27 points 6 months ago (1 children)

One service, everything on it, no ads, no "leaving soon", 4K Blu-ray quality visuals and audio.

It doesn't matter how much you pay right now, this service does not exist outside of piracy. I will pay up to £30 a month for this. The ball in in your court.

[–] [email protected] 2 points 6 months ago

Arrrr, matey

[–] [email protected] 9 points 6 months ago

That's too much effort. Easier to just not watch anything at all.

[–] [email protected] 2 points 6 months ago

I’m going back to buying DVDs.

[–] [email protected] 11 points 6 months ago

Cancelled all services a couple months ago that offer an ad+sub tier. I'm ok with ads for free or sub, but mix them and that kind of greediness like cable TV i can't abide. It's given me more time for other hobbies I'd rather be doing anyways.

[–] [email protected] 62 points 6 months ago* (last edited 6 months ago) (2 children)

The subtle corporate dick sucking of using "impulsive" against the cancellation of the thing and not the impulsive purchase of the thing.

The NY times can go fuck itself.

[–] [email protected] 2 points 6 months ago

My favorite/least favorite instance of this kind of oh-so-subtle dysphemism is when CNN (I think) ran a piece about some marketing suit's complaint that millennials are "brand promiscuous", for basically the same reason as we're seeing with these streaming services applied to other products. This sort of thing is what led to r/DeathByMillennial.

[–] [email protected] 4 points 6 months ago (1 children)

It could fit.

Each subscription is carefully planned based on what shows the family wants to watch.

Each cancellation is on a whim. "Hey, the monthly bills are too high. Are we done with [service]?"

[–] [email protected] 5 points 6 months ago* (last edited 6 months ago)

It doesn't make any sense for somebody that "carefully plans" their subscription to be surprised by the monthly bills and "on a whim" cancel.

Impulse buyers are the ones that get surprises at the end of the month.

Judging by comments here, plenty of people carefully plan subscribing for one month only: so they subscribe and immediate cancel, all planned, and then have a month to see the bunch of series and movies exclusive to that provider that they planned to see.

[–] [email protected] 22 points 6 months ago (2 children)

Subscribe? You mean torrent?

[–] [email protected] 3 points 6 months ago

Sonarr, the TV channel with everything.

[–] [email protected] 14 points 6 months ago* (last edited 6 months ago) (3 children)

It's the only practical option. Unless we get cable like packages (which I wouldn't be surprised to see soon), nobody wants to pay for some 10+ subscriptions for 1-2 shows on each platform. But if you cycle a couple subscriptions every few months, it's the same (cheaper) cost year round, but you get all the content you want.

Having described it, I think that's probably why we're seeing more and more shows returning back to weekly releases - that model keeps the subscribers on the hook for longer. We can always just wait till it's done, of course, but there's a number of factors that can pressure viewers into remaining subscribed.

[–] [email protected] 2 points 6 months ago

The Hulu/Disney/ESPN bundle already exists as a prototype, but I'm sure it'll go much further from there

[–] [email protected] 3 points 6 months ago

You don't want to pay $150/month for 10 different streaming services with one show you want to watch each??

I wholly agree but I think the weekly model is about more than money. It gives fans time to talk about each episode and have fun conversations speculating on what comes next. I much prefer that. When 10 episodes are released at once, people binge it over a weekend and the buzz is gone a month later. Single episode releases make for a ton of free word-of-mouth marketing

[–] [email protected] 105 points 6 months ago (1 children)

Just the fact that the author here is using the word "impulsive" in conjunction with canceling services tells me that this is just guilt based propaganda trying to put a negative spin on this. No thanks, you can fuck off.

[–] [email protected] 38 points 6 months ago (2 children)

Americans new habit: Being poor.

[–] [email protected] 4 points 6 months ago

Wasting money on impulsive grocery purchases like vegetables and bread when they could be subscribing to every streaming service.

[–] [email protected] 24 points 6 months ago

Millennials new impulse buy: food and rent.

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