Where were they a year ago?
Seems like they only care about sharing the stage with Nazis when it might hurt them.
this post was submitted on 19 Apr 2024
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I'm sure this is a given reason.
I can't help think posting ads on a platform owned by the head of a rival car company just as that company is tanking out and desperately flailing around to improve sales might be inadvisable for a whole host of reasons, though.
Pauses...they'll probably be back once this blows over.
Yeah, I've seen variations of this headline a million times. Tbh while I certainly approve of not giving Elon money, at this point I can only think moves like this as performative actions to get some free good PR.
Bit late to the party, must be a combination of language barrier and declining effectiveness of ads on a dying platform.
it's a meme in the marketing community to ask "what's the ROI on brand awareness"
there is no demonstrable "effectiveness" - you're just ensuring that enough people know your brand.
By that exact metric Twitter is declining. Less twitter users, less engagement, less return on investment for ads on the platform. That said, the decline is only something like 360M to 330M over a few years, not a huge deal.
A caveat to this is most ads go through an automated bidding process similar to Google's advertisement, and the companies only pay per ad seen by a user.
I don't imagine that the people over at Hyundai Motor America have a hard time with English. This was merely not knowing/caring until it became a problem.
I'm operating under the assumption that the US Headquarters have to listen to the SK Headquarters, but who knows what goes on behind closed doors.
Not saying Hyundai America doesn't listen to Hyundai Global, but if they have to wait for Global to pull an ad then there are some serious management issues.
I'm not saying the decision has to come from global, but a decision from global would explain why the decision came so late.
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