Yesterday I showed a local business owner how he could set up the signboards and menus in his shop using a raspberry pi. The guy is a windows guy. the second he saw the boot screen he balked. I told him they needed to be set up one time and the rest of the time he could manage them with a windows program (winscp). I don't expect to hear back.
They fear CLI.
Another local guy had a huge archive of forestry images. They were all folders that had been renamed for the location and time they were taken but underneath they were all the standard filenames you get from a digital camera. It was nearly twenty years of pictures and he was getting five figure quotes to rename them all to match the folder names. I told him I could build a script to do it so he brought me one of his backups and I promptly did it using CLI before I was going to build a script. The next day he calls to say he talked it over with one of his vendors and they decided to drop their price down to a two thousand dollars. He wasn't interesting in me doing it. I hung up and a few years later when he called me to come fix something someone had messed up I hung up again.
I have no doubt the people he was talking to did something similar probably using bash scripts. So now when I tell someone I can sort out their file naming or some other sorting task I don't let them see how I do it.